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Forecast competitor service strategy with service taxonomy and CI data
16 references·2 citing·34 second hop
Forecast competitor service strategy with service taxonomy and CI data (2008)Forecast competitor service strategy with…International Business: Competing in the Global Market Place (2008)International Business: Compe…Whither Services Marketing? (2004)Whither Services Marketing?The Four Service Marketing Myths (2004)The Four Service Marketing My…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction (1998)A Dynamic Model of the Durati…Typologies and Taxonomies (1994)Typologies and TaxonomiesCustomer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Customer Satisfaction, Market…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market…Competing for the Future (1994)Competing for the FutureServicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …Service Positioning through Structural Change (1987)Service Positioning through S…Classifying Services to Gain Strategic Marketing Insights (1983)Classifying Services to Gain …Where does the customer fit in a service operation? (1978)Where does the customer fit i…ON GOODS AND SERVICES (1977)ON GOODS AND SERVICESBreaking Free from Product Marketing (1977)Breaking Free from Product Ma…A Framework for the Comparative Analysis of Organizations (1967)A Framework for the Comparati…Competitive Intelligence and Information Technology Adoption of SMEs in Turkey: Diagnosing Current Performance and Identifying Barriers (2013)Competitive Intelligence and …Formulating service business strategies with integrative services model from customer and provider perspectives (2010)Formulating service business …Principles of Marketing (1972)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Quality, satisfaction and behavioral intentions (2000)An approach to environmental psychology (1974)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Advances in Consumer Research (2025)A Generic Concept of Marketing (1972)The marketing of professional services (1972)Marketing Activities in the Service Industries (1974)An Evolutionary Theory of Economic Change. (1983)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Prospect Theory: An Analysis of Decision under Risk (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Prospect theory: An analysis of decision under risk (1988)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)A Natural-Resource-Based View of the Firm (1995)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Organizational Information Requirements, Media Richness and Structural Design (1986)Task-Technology Fit and Individual Performance (1995)Toward a knowledge‐based theory of the firm (1996)Goal constructs in psychology: Structure, process, and content. (1996)THE APPLICATION OF CLUSTER ANALYSIS IN STRATEGIC MANAGEMENT RESEARCH: AN ANALYSIS AND CRITIQUE (1996)Synthesizing information systems knowledge: A typology of literature reviews (2014)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)
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References

  • 2003Evolving to a New Dominant Logic for Marketing15,040 cited
  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,502 cited
  • 1994Competing for the Future5,759 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,572 cited
  • 1967A Framework for the Comparative Analysis of Organizations2,508 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings from Sweden2,349 cited
  • 1977Breaking Free from Product Marketing2,056 cited
  • 1983Classifying Services to Gain Strategic Marketing Insights1,994 cited
  • 1998A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction1,978 cited
  • 1994Typologies and Taxonomies1,603 cited
  • 2004The Four Service Marketing Myths1,347 cited
  • 2008International Business: Competing in the Global Market Place1,276 cited
  • 2004Whither Services Marketing?1,251 cited
  • 1987Service Positioning through Structural Change928 cited
  • 1977ON GOODS AND SERVICES845 cited
  • 1978Where does the customer fit in a service operation?

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834 cited

Cited by

  • 2013Competitive Intelligence and Information Technology Adoption of SMEs in Turkey: Diagnosing Current Performance and Identifying Barriers21 cited
  • 2010Formulating service business strategies with integrative services model from customer and provider perspectives6 cited