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Wrapped input selection using multilayer perceptrons for repeat‐purchase modeling in direct marketing
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References

  • 1990Zero defections: quality comes to services.5,373 cited
  • 2002Cost and Profit Efficiency of Financial Conglomerates and Universal Banks in Europe467 cited
  • 1995Optimal Selection for Direct Mail447 cited
  • 1996The effect of mergers and acquisitions on the efficiency and profitability of EC credit institutions407 cited
  • 2002Determinants of required return in venture capital investments: a five-country study397 cited
  • 2000Towards understanding consumer response to stock-outs320 cited
  • 1996Hybrid neural network models for bankruptcy predictions257 cited
  • 1999Financial credit-risk evaluation with neural and neurofuzzy systems236 cited
  • 1995A neural network for classifying the financial health of a firm191 cited
  • 1999Trade Credit, Corporate Groups, and the Financing of Belgian Firms177 cited
  • 1999The impact of task definition on store-attribute saliences and store choice171 cited
  • 2002The impact of new product launch strategies on competitive reaction in industrial markets162 cited
  • 1995Introduction to the Special Issue: Empirical Generalizations in Marketing113 cited
  • 1995Realize Your Customers' Full Profit Potential107 cited
  • 1997Using management control systems to achieve alignment between strategic investment decisions and strategy

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101 cited
  • 2001Belgian Intragroup Relations and the Determinants of Corporate Liquid Reserves89 cited
  • Cited by

    • 2006Identifying Valuable Travelers and Their Next Foreign Destination by the Application of Data Mining Techniques43 cited
    • 2013Response Modeling in Direct Marketing37 cited
    • 2009Using K-means method and spectral clustering technique in an outfitter’s value analysis31 cited
    • 2003Strategic alignment of manufacturing processes in a Balanced Scorecard-based compensation plan: a theory illustration case28 cited
    • 2004Artificial neural networks, classification trees and regression: Which method for which customer base?25 cited
    • 2001Are Acquisitions Worthwhile? An Empirical Study of the Post Acquisition Performance of Privately Held Belgian Companies Involved in Take-Overs25 cited
    • 2001Supply of Venture Capital by European Governments23 cited
    • 2002Inter-ethnic trust and reciprocity: results of an experiment with a small business entrepreneurs22 cited
    • 2003The debt maturity structure of small firms in a creditor oriented environment20 cited
    • 2008Supervised Classification for Decision Support in Customer Relationship Management19 cited
    • 2015A Cluster-Based Data Balancing Ensemble Classifier for Response Modeling in Bank Direct Marketing15 cited
    • 2009Applications of Intelligent Technologies in Retail Marketing11 cited