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Competition and Cooperation in Marketing Channel Choice: Theory and Application

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References

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2007Introduction of a second channel: Implications for pricing and profits333 cited
2005Channel Coordination in the Presence of a Dominant Retailer322 cited
1988A Transaction Cost Perspective on Vertical Contractual Structure and Interchannel Competitive Strategies319 cited
1992Are market pioneers intrinsically stronger than later entrants?316 cited
2000International Principal–Agent Relationships303 cited

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2000Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market289 cited

2006SUPPLY CHAIN MANAGEMENT COORDINATION MECHANISMS287 cited

2010Competing Manufacturers in a Retail Supply Chain: On Contractual Form and Coordination275 cited