SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Product Class Advertising Effects on First-Time Buyers' Decision Strategies · Study

ArticleShelves

ArticleProduct Class Advertising Effects on First-Time Buyers' Decision Strategies

Peter Wright1980

Article1980

Product Class Advertising Effects on First-Time Buyers' Decision Strategies

Peter Wright · Peter D. Rip

117 citations·0/0 files stored·Journal of Consumer Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior and Marketing Influence Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 117 citations exist upstream.

References

1962Statistical principles in experimental design.1978Social Learning Theory.1973Aggression: A Social Learning Analysis 1979An Information Processing Theory of Consumer Choice 1976Task complexity and contingent processing in decision making: An information search and protocol analysis 1973Linear Programming Techniques for Multidimensional Analysis of Preferences 1979Task Complexity and Contingent Processing in Brand Choice 1980State-of-Mind Effects on the Accuracy with Which Utility Functions Predict Marketplace Choice

Cited by

1980Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations 2008Consumer learning and the effects of virtual experience relative to indirect and direct product experience 1996An exploratory study of the innovation evaluation process*1 2008A strategy to communicate corporate social responsibility: cause related marketing and its dark side 1997Benefit salience and consumers' selective attention to product features

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1987A Two-Stage Disaggregate Attribute Choice Modelarticle · 4 shared references 1999The Link between Attractiveness of "Extrabrand" Attributes and the Adoption of Innovationsarticle · 4 shared references 1990The impact of choice phase and task complexity on consumer decision makingarticle · 4 shared references 1990Conceptual model of the quality perception processarticle · 3 shared references 1993Choice set propositions in destination decisionsarticle · 3 shared references 2012Research in Consumer Behaviorother · 3 shared references

Details

Year1980

Typearticle

Published1980-09-01

VenueJournal of Consumer Research

ISSN-L0093-5301

Languageen

Citations117

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

Identifiers

doi10.1086/208805

openalex_workW2017903120

Links

Imported from OpenAlex (CC0) — nothing here is generated.

1996

An Exploratory Study of the Innovation Evaluation Process

2004Consumer Decision Making and Image Theory: Understanding Value‐Laden Decisions

1983Consumers' Prior Experiences and Perceptions in Auto Repair Choice