Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Brands and brand equity: definition and management

8 references·16 citing·40 second hop

FromToDepth

this work references cited by second hop

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1972Principles of Marketing5,587 cited
1991Why we buy what we buy: A theory of consumption values4,924 cited
1995Building Strong Brands4,432 cited
1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
1989MANAGING BRAND EQUITY1,150 cited
1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited

Cited by

2004Relational network brands: Towards a conceptual model of place brands712 cited
2003Brand equity in the business-to-business market416 cited
2005Determinants of the brand equity413 cited
2011The market value of R&D, patents, and trademarks335 cited
2012The impact of storytelling on the consumer brand experience: The case of a firm-originated story324 cited
2014Brand image and customers' willingness to pay a price premium for food brands323 cited
2008An analysis of terminology use in place branding317 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2013

Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation

315 cited

2005Consumer perceptions of store brands versus national brands269 cited

2009Exploring the impact of brand image on customer loyalty and commitment in China252 cited

2005Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals228 cited

2013Trademarks and venture capital valuation221 cited

2011Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods208 cited

2019The impact of source credible online reviews on purchase intention196 cited

2007An integrative framework linking brand associations and brand loyalty in professional sports187 cited

2013The effect of strategic orientations on business performance in SMEs185 cited