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Follow my leader? Lookalike retailer brands in non-manufacturer-dominated product markets in the UK
16 references·14 citing·39 second hop
Follow my leader? Lookalike retailer brands in non-manufacturer-dominated product markets in the UK (1999)Follow my leader? 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(1987)Do the Parameters of Choice M…Consumer “Confusion” of Origin and Brand Similarity Perceptions (1986)Consumer “Confusion” of Origi…Grocery Generics — An Extension of the Private Label Concept (1984)Grocery Generics — An Extensi…Consumer Confusion & Trademark Infringement (1978)Consumer Confusion & Trademar…The Semantics of Branding (1969)The Semantics of BrandingWhat is a retail brand - a systematic review of terms and definitions (2023)What is a retail brand - a sy…Exploring the gap between policy and practice in private branding strategy management in an emerging market (2017)Exploring the gap between pol…The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea (2014)The impact of customer awaren…Brand management in small and medium-sized (SME) retailers: A future research agenda (2013)Brand management in small and…Attributes and benefits of branded bread: case Artesaani (2010)Attributes and benefits of br…Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands (2009)Looking more or less alike: D…A Research Model for Consumers' Intention of Buying Private Label Frozen Vegetables (2009)A Research Model for Consumer…Market orientation of retail brands in the grocery chain: the role of supplier relationships (2008)Market orientation of retail …Store Brands (2007)Store BrandsThe influence of price and brand loyalty on store brands versus national brands (2006)The influence of price and br…Store brands vs. manufacturer brands: Consumer perceptions and buying of chocolate bars in Finland (2006)Store brands vs. manufacturer…Relationships of retail brand manufacturers with retailers (2006)Relationships of retail brand…Tożsamość marek należących do sieci detalicznych (2005)Tożsamość marek należących do…Market sanctions, monitoring and vertical coordination within retailer‐manufacturer relationships (2003)Market sanctions, monitoring …Measuring the Involvement Construct (1985)Advances in Consumer Research (1992)Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Identification (2005)Demographic characteristics of consumers who find it difficult to decide (2005)The Role of Packaging in Brand Communication (2012)Advances in Consumer Research (2025)Consumer Decision Making-Fact or Fiction? (1979)An Examination of Consumer Decision Making for a Common Repeat Purchase Product (1984)Gender differences in German consumer decision‐making styles (2004)Consumer confusion proneness: scale development, validation, and application (2007)The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction (2010)Studies of independence and conformity: I. A minority of one against a unanimous majority. (1956)Situational Variables and Consumer Behavior (1975)Cognitive Psychology and Its Implications (1987)The psychology of deception in marketing: A conceptual framework for research and practice (2001)Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals (2013)Intransitivity of preferences. (1969)Dimensions of Consumer Expertise (1987)Prospect theory: An analysis of decision under risk (1988)Which university? 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A normative framework for increasing the communicative competence of packaging (1998)Power and Competition in the UK Retail Grocery Market (2003)SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF PLACE MARKETING PRACTICES IN NORTHERN EUROPE AND THE UNITED STATES (2003)The increasing power of store brands: Building loyalty and market share (1997)The strategic role of retail brands in British grocery retailing (2000)Brand image and customers' willingness to pay a price premium for food brands (2014)The Introduction and Performance of Store Brands (1995)Why Store Brand Penetration Varies by Retailer (1997)A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates (1998)
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References

  • 1993When Do Private Labels Succeed549 cited
  • 1996How Should National Brands Think about Private Labels344 cited
  • 1995Brand confusion: Empirical study of a legal concept167 cited
  • 1994Own brands in food retailing across Europe164 cited
  • 1986Consumer “Confusion” of Origin and Brand Similarity Perceptions155 cited
  • 1992Consumer brand confusion: A conceptual framework111 cited
  • 1978Consumer Confusion & Trademark Infringement92 cited
  • 1997Retail Power Plays: From Trading to Brand Leadership91 cited
  • 1997Consumer confusion from own brand lookalikes: An exploratory investigation85 cited
  • 1992Selective Recall and Information Use in Consumer Preferences81 cited
  • 1984Grocery Generics — An Extension of the Private Label Concept78 cited
  • 1969The Semantics of Branding75 cited
  • 1997A model of consumer choice for national vs private label brands67 cited
  • 1997National brands versus private labels: An empirical study of competition, advertising and collusion67 cited
  • 1998Retail brands and the theft of identity67 cited
  • 1987Do the Parameters of Choice Models Depend on Differences in Stimulus Presentation: Visual Versus Verbal Presentation?

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35 cited

Cited by

  • 2006Store brands vs. manufacturer brands: Consumer perceptions and buying of chocolate bars in Finland64 cited
  • 2009Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands59 cited
  • 2003Market sanctions, monitoring and vertical coordination within retailer‐manufacturer relationships46 cited
  • 2006The influence of price and brand loyalty on store brands versus national brands44 cited
  • 2014The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea39 cited
  • 2008Market orientation of retail brands in the grocery chain: the role of supplier relationships34 cited
  • 2013Brand management in small and medium-sized (SME) retailers: A future research agenda33 cited
  • 2009A Research Model for Consumers' Intention of Buying Private Label Frozen Vegetables23 cited
  • 2005Tożsamość marek należących do sieci detalicznych22 cited
  • 2017Exploring the gap between policy and practice in private branding strategy management in an emerging market22 cited
  • 2006Relationships of retail brand manufacturers with retailers21 cited
  • 2010Attributes and benefits of branded bread: case Artesaani17 cited
  • 2007Store Brands15 cited
  • 2023What is a retail brand - a systematic review of terms and definitions12 cited