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How to implement a customer satisfaction program · Study

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ArticleHow to implement a customer satisfaction program

Earl Naumann2001

Article2001

How to implement a customer satisfaction program

Earl Naumann · Donald W. Jackson · Mark Scott Rosenbaum

57 citations·0/0 files stored·Business Horizons

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Customer Service Quality and Loyalty Service and Product Innovation Customer churn and segmentation

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References

1996Using the balanced scorecard as a strategic management system 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis 1994Creating Customer Value: The Path to Sustainable Competitive Advantage

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2012A Preliminary Strategic Marketing Framework for New Product Development 2003Did your efforts really win customers’ satisfaction?2002Implementation of a customer satisfaction program: a case study 2008Understanding customer level profitability implications of satisfaction programs 2007Identifying the range of customer listening tools: a logical pre‐cursor to CRM?2014Strategic marketing planning for football clubs: a value-based analysis 2009A marketing communications framework for small political parties in developed countries 2005Meet the cyberscape

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Details

Year2001

Typearticle

Published2001-01-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations57

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/s0007-6813(01)80007-0

openalex_workW2018512539

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