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Direct and database marketing and customer relationship management in recruiting students for higher education

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References

2000Marketing management: analysis. planning. implementation and control6,649 cited
1983Emerging perspectives on services marketing1,018 cited
1996Relationship marketing: strategic and tactical implications581 cited
1995Advances in relationship marketing124 cited
1999The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation107 cited
1998Principles of Direct And Database Marketing53 cited

Cited by

2014Effect of university heritage and reputation on attitudes of prospective students41 cited
2016Customer relationship management and service quality: Influences in higher education38 cited
2011Educational Marketing: A Review and Implications for Supporting Practice in Tertiary Education32 cited
2010University marketing and consumer behaviour concerns: the shifting preference of university selection criteria in Indonesia22 cited
2014Impact of University Heritage and Reputation on Attitudes of Prospective Students15 cited
2007A Study of the Database Marketing Course in AACSB–Accredited Business Schools14 cited
2021Adopting xRM in Higher Education: E-Services Outside the Classroom9 cited

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