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An empirical investigation into the alternative strategies to implement the elimination of financial services
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References

  • 1990Qualitative evaluation and research methods24,203 cited
  • 1990Qualitative evaluation and research methods17,943 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1986Technological Discontinuities and Organizational Environments6,124 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1970Marketing Research3,552 cited
  • 1950TESTS OF SIGNIFICANCE IN FACTOR ANALYSIS2,391 cited
  • 1997Strategic Orientation of the Firm and New Product Performance2,265 cited
  • 1983Classifying Services to Gain Strategic Marketing Insights1,994 cited
  • 2000Aging, Obsolescence, and Organizational Innovation1,861 cited
  • 2000The Effect of Market Orientation on Product Innovation961 cited
  • 1997Strategic Orientation of the Firm and New Product Performance923 cited
  • 1988

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The rediscovery of the marketing concept
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