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The moderating effects of product involvement on situational brand choice

16 references·16 citing·46 second hopsampled

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References

1985Measuring the Involvement Construct6,012 cited
1979Conceiving the self5,872 cited
1997Dimensions of Brand Personality5,056 cited
1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
1968Personality and Assessment4,346 cited
1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
1951Client-Centered Therapy: Its Current Practice, Implications and Theory2,415 cited
1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective1,412 cited
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2006Direct and indirect effects of self-image congruence on brand loyalty971 cited
1967Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach895 cited
1999The Malleable Self: The Role of Self-Expression in Persuasion885 cited
1991Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal763 cited
1999The Malleable Self: The Role of Self-Expression in Persuasion603 cited

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1974An Exploratory Assessment of Situational Effects in Buyer Behavior571 cited

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