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A Responsibilities Framework for Marketing as a Professional Discipline
16 references·10 citing·43 second hop
A Responsibilities Framework for Marketing as a Professional Discipline (2007)A Responsibilities Framework for Marketin…Does Marketing Need Reform?: Fresh Perspectives on the Future (2015)Does Marketing Need Reform?: …Normative Perspectives for Ethical and Socially Responsible Marketing (2006)Normative Perspectives for Et…Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Scholarly Research in Marketi…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Solow, Robert M (2002)Solow, Robert MFoundations of Marketing Theory: Toward a General Theory of Marketing (2002)Foundations of Marketing Theo…A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (2000)A General Theory of Competiti…The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…The Origins of Endogenous Growth (1994)The Origins of Endogenous Gro…Perspectives on Growth Theory (1994)Perspectives on Growth TheoryInnovation and Growth in the Global Economy. (1993)Innovation and Growth in the …Developing, Disseminating, and Utilizing Marketing Knowledge (1988)Developing, Disseminating, an…Conceptual and theoretical developments in marketing (1979)Conceptual and theoretical de…The Nature and Scope of Marketing (1976)The Nature and Scope of Marke…Fundamentals of Concept Formation in Empirical Science (1952)Fundamentals of Concept Forma…Foundations of the Unity of Science (1941)Foundations of the Unity of S…The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal (2022)The marketing discipline’s tr…The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise (2021)The Five Stages of the Macrom…From fragmentation to imagination: moving to Marketing’s next Era (2016)From fragmentation to imagina…Sustainability (2014)SustainabilityTo Serve Man: A Marketing Manifesto (and an Article That Should Not Have Been Necessary) (2012)To Serve Man: A Marketing Man…An Aristotelian model for ethical higher education marketing: The role of practical wisdom (2011)An Aristotelian model for eth…The organizational roles of marketing and marketing managers (2010)The organizational roles of m…Stakeholder Marketing: Why “Stakeholder” Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and why the Future is Bright for Stakeholder Marketing (2010)Stakeholder Marketing: Why “S…Political marketing and stakeholder engagement (2009)Political marketing and stake…Re-inventing Wroe? 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(2002)Foundations of Social Capital (2003)The Labor Market in the Great Recession (2010)Hunt, Shelby D., A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Sage Publications, Thousand Oaks, London, New Delhi 2000, geb., $ 89,95 (2002)The Co-Evolution of Organizational Value Capture, Value Creation and Sustainable Advantage (2009)Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets (2018)A Paradigm for Developing Better Measures of Marketing Constructs (1979)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Construct validity in psychological tests. (1955)Representing and Testing Organizational Theories: A Holistic Construal (1982)Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques1 (2011)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1993Innovation and Growth in the Global Economy.6,233 cited
  • 1994The Origins of Endogenous Growth3,844 cited
  • 1995The Comparative Advantage Theory of Competition2,727 cited
  • 1952Fundamentals of Concept Formation in Empirical Science868 cited
  • 1994Perspectives on Growth Theory805 cited
  • 1976The Nature and Scope of Marketing616 cited
  • 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
  • 2002Solow, Robert M517 cited
  • 2000A General Theory of Competition: Resources, Competences, Productivity, Economic Growth454 cited
  • 2002Foundations of Marketing Theory: Toward a General Theory of Marketing354 cited
  • 2006Normative Perspectives for Ethical and Socially Responsible Marketing291 cited
  • 1979Conceptual and theoretical developments in marketing264 cited
  • 1941Foundations of the Unity of Science257 cited
  • 2015Does Marketing Need Reform?: Fresh Perspectives on the Future207 cited
  • 1988Developing, Disseminating, and Utilizing Marketing Knowledge

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141 cited

Cited by

  • 2009Political marketing and stakeholder engagement80 cited
  • 2022The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal45 cited
  • 2010Stakeholder Marketing: Why “Stakeholder” Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and why the Future is Bright for Stakeholder Marketing40 cited
  • 2010The organizational roles of marketing and marketing managers39 cited
  • 2014Sustainability34 cited
  • 2021The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise28 cited
  • 2008Re-inventing Wroe?25 cited
  • 2011An Aristotelian model for ethical higher education marketing: The role of practical wisdom21 cited
  • 2012To Serve Man: A Marketing Manifesto (and an Article That Should Not Have Been Necessary)18 cited
  • 2016From fragmentation to imagination: moving to Marketing’s next Era13 cited