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The history of marketing thought: a teaching reflection
12 references·0 citing·39 second hop
The history of marketing thought: a teaching reflection (2010)The history of marketing thought: a teach…Marketing Theory: Foundations, Controversy ,Strategy, Resource Advantage Theory (2010)Marketing Theory: Foundations…Doctoral seminars in marketing theory (2010)Doctoral seminars in marketin…A History of Marketing Thought (2009)A History of Marketing ThoughtThe Analytical Framework for Marketing (2006)The Analytical Framework for …Periodization in Marketing History (2005)Periodization in Marketing Hi…Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Scholarly Research in Marketi…A History of Marketing Thought (2002)A History of Marketing ThoughtEarly Development of the Philosophy of Marketing Thought (1990)Early Development of the Phil…Marketing Theory: The Philosophy of Marketing Science (1983)Marketing Theory: The Philoso…The History of Marketing Thought (1976)The History of Marketing Thou…The Marketing Revolution (1960)The Marketing RevolutionMarketing and Economic Development (1958)Marketing and Economic Develo…The Theory of Buyer Behavior (1971)Marketing management: analysis. planning. implementation and control (2000)The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003)A Framework for Conceptual Contributions in Marketing (2011)The evolution of service innovation research: a critical review and synthesis (2013)Advances in Consumer Research (2025)Metahistory: The Historical Imagination in Nineteenth-Century Europe (1974)Metahistory. The Historical Imagination in Nineteenth-Century Europe. (1975)The Great Transformation (2002)Macromarketing: Past, Present, and Possible Future (2006)Remembering motivation research: toward an alternative genealogy of interpretive consumer research (2006)Balancing a Hybrid Business Model: The Search for Equilibrium at Cafédirect (2018)Some Problems in Market Distribution (1912)Memorials of Alfred Marshall. (1926)Another Discipline for the Market Economy: Marketing as a Performative Knowledge and Know-How for Capitalism (1998)The ordering of marketing theory: the influence of McCarthyism and the Cold War (2006)The mix of qualitative and quantitative research in major marketing journals, 1993‐2002 (2007)The Principles of Political Economy (2011)How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era" (1988)The Domain and Conceptual Foundations of Relationship Marketing (2000)A history of schools of marketing thought (2005)"Paradigms Lost": On Theory and Method in Research in Marketing (1983)General Theories and the Fundamental Explananda of Marketing (1983)Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream (2003)Marketing's Evolving Identity: Defining Our Future (2007)Reinventing Marketing to Manage the Environmental Imperative (2011)Service-Dominant Logic: Premises, Perspectives, Possibilities (2014)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)A Reexamination of the Determinants of Consumer Satisfaction (1996)Business relationships on different waves: Paradigm shift and marketing orientation revisited (2005)Marketing strategy (2012)The effectiveness of celebrities in conservation marketing (2017)A classification and assessment of research streams in International Marketing (1995)Expanding our understanding of marketing in society (2011)Exploring the performativity of marketing: theories, practices and devices (2014)Does the Customer Matter Most? Exploring Strategic Frontline Employees’ Influence of Customers, the Internal Business Team, and External Business Partners (2015)A systems perspective on markets – Toward a research agenda (2017)Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy (2019)
this work references cited by second hop

References

  • 1960The Marketing Revolution616 cited
  • 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
  • 1976The History of Marketing Thought369 cited
  • 1983Marketing Theory: The Philosophy of Marketing Science282 cited
  • 1958Marketing and Economic Development268 cited
  • 1990Early Development of the Philosophy of Marketing Thought214 cited
  • 2010Marketing Theory: Foundations, Controversy ,Strategy, Resource Advantage Theory195 cited
  • 2005Periodization in Marketing History184 cited
  • 2009A History of Marketing Thought160 cited
  • 2002A History of Marketing Thought86 cited
  • 2006The Analytical Framework for Marketing46 cited
  • 2010Doctoral seminars in marketing theory17 cited

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