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The Role of Packaging in Positioning an Orange Juice

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References

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1996

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Construir marcas poderosas

124 cited

Cited by

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2017The Effect of Packaging Attributes on Consumer Buying Decision Behavior in Major Commercial Cities in Ethiopia34 cited
2019The Influence of Color and Shape of Package Design on Consumer Preference: The Case of Orange Juice30 cited
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2018The Influence of Brand Image, Design, Feature, and Price on Purchasing Decision of Apple iOS Smartphone in Surakarta, Indonesia15 cited
2013What Does it Take to Get your Attention? The Influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-Moving Consumer Goods15 cited
2019Colour of food as a vector for children’s well-being14 cited
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