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Memory and perception of brand mentions and placement of brands in songs

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References

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1998Brand Placement: A Review410 cited

2007More than meets the eye343 cited

Cited by

2014Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music46 cited
2016Identifying With the Brand Placed in Music Videos Makes Me Like the Brand42 cited
2014Impact of flow on recognition of and attitudes towards in-game brand placements41 cited
2011Young adults’ responses to product placement in movies and television shows37 cited
2011Competing for consumer memory in television advertising30 cited
2015Hegemonic Masculinity in Hip-Hop Music? Difference in Brand Mention in Rap Music Based on the Rapper's Gender29 cited
2015Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States27 cited
2016Comparing Brand Placements and Advertisements On Brand Recall and Recognition23 cited
2020Brand Placement in a Movie Song and its Impact on Brand Equity23 cited
2021Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames18 cited
2012The Effectiveness of Product Placement: A Field Quasi-experiment18 cited
2017Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic17 cited
2017Consumer reactions to paid versus unpaid brand name placement in song lyrics14 cited
2018Do low involved brands have better consumer perception due to product placement in emerging markets?13 cited
2021Sound sellers: musicians' strategies for marketing to industry gatekeepers8 cited