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A Feature-Based Approach to Assessing Advertisement Similarity
16 references·4 citing·47 second hop
A Feature-Based Approach to Assessing Advertisement Similarity (2006)A Feature-Based Approach to Assessing Adv…Assessing When Increased Media Weight of Real-World Advertisements Helps Sales (2002)Assessing When Increased Medi…Unobserved Heterogeneity as an Alternative Explanation for “Reversal” Effects in Behavioral Research (2000)Unobserved Heterogeneity as a…Consumer Learning and Brand Equity (2000)Consumer Learning and Brand E…Modeling Consumer Choice among SKUs (1996)Modeling Consumer Choice amon…Comparison and choice: Relations between similarity processes and decision processes (1995)Comparison and choice: Relati…Respects for similarity. (1993)Respects for similarity.A Bayesian Approach to Estimating Household Parameters (1993)A Bayesian Approach to Estima…The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Product Categorization and Inference Making: Some Implications for Comparative Advertising (1987)Product Categorization and In…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Nearest neighbor analysis of psychological spaces. (1986)Nearest neighbor analysis of …Effective television advertising : a study of 1000 commercials (1986)Effective television advertis…Informational and Transformational Advertising: the Differential Effects of Time (1984)Informational and Transformat…Similarity, separability, and the triangle inequality. (1982)Similarity, separability, and…Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis (1980)Effects of Prior Knowledge an…Features of similarity. 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this work references cited by second hop

References

  • 1977Features of similarity.7,414 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis1,344 cited
  • 1993Respects for similarity.1,150 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1982Similarity, separability, and the triangle inequality.469 cited
  • 1984Informational and Transformational Advertising: the Differential Effects of Time371 cited
  • 1987Product Categorization and Inference Making: Some Implications for Comparative Advertising284 cited
  • 1996Modeling Consumer Choice among SKUs282 cited
  • 2000Consumer Learning and Brand Equity236 cited
  • 1986Effective television advertising : a study of 1000 commercials219 cited
  • 1993A Bayesian Approach to Estimating Household Parameters202 cited
  • 1986Nearest neighbor analysis of psychological spaces.174 cited
  • 1995Comparison and choice: Relations between similarity processes and decision processes157 cited
  • 2000Unobserved Heterogeneity as an Alternative Explanation for “Reversal” Effects in Behavioral Research151 cited

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  • 2002Assessing When Increased Media Weight of Real-World Advertisements Helps Sales149 cited
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    • 2016Modeling the role of message content and influencers in social media rebroadcasting156 cited
    • 2011Design Principles for Special Purpose, Embodied, Conversational Intelligence with Environmental Sensors (SPECIES) Agents71 cited
    • 2016La similarité en marketing : périmètre, mesure et champs d’application13 cited
    • 2016Similarity in marketing: Scope, measurement, and fields of application9 cited