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Making himself attractive: the growing consumption of grooming products

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2011Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits

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50 cited

2017Men’s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers45 cited

2003The postmodern consumer: Implications of changing customer expectations for organisation development in service organisations43 cited

2019Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics39 cited

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2016The clothes make the man: The relation of sociocultural factors and sexual orientation to appearance and product involvement34 cited

2009Spray more, get more: masculinity, television advertising and the Lynx effect30 cited

2019Metrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intention29 cited

2009A MODEL OF MALE CONSUMER BEHAVIOUR IN BUYING SKIN CARE PRODUCTS IN THAILAND27 cited

2019Men and their groomed body23 cited

2011Personal care consumption in Finland: trends in the early 2000s18 cited

2017Brand Equity as a Predictor of Repurchase Intention of Male Branded Cosmetic Products in South Africa17 cited

2012The influence of culture on cosmetics consumer behavior15 cited

2018Conceptual Study on Malaysian Male Consumption Behaviour Towards Skin Care Products10 cited

2023The impact of impression construction consumption on social identity: a study on Chinese female professionals9 cited