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The interest value and relevance of fear arousing communications.

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2017Communication And Persuasion2,240 cited
1953Effects of fear-arousing communications.895 cited

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1964Some Contemporary Approaches728 cited
1965Effects of fear and specificity of recommendation upon attitudes and behavior.614 cited
1967Effects of Fear Arousal on Attitude Change: Recent Developments in Theory and Experimental Research491 cited
1969Fifteen years of fear arousal: Research on threat appeals: 1953-1968.294 cited
1973Self-Confrontation Reviewed: A Conceptualization for Video Playback in Teacher Education261 cited
1995Negative Threat Appeals and Earthquake Preparedness: A Person‐Relative‐to‐Event (PrE) Model of Coping With Threat1204 cited
2004The Impact of Fear Appeals on Processing and Acceptance of Action Recommendations170 cited
1999A Person‐Relative‐to‐Event (PrE) Approach to Negative Threat Appeals and Earthquake Preparedness: A Field Study 1166 cited
1975TOWARD A MESSAGE-CENTERED THEORY OF PERSUASION: THREE EMPIRICAL INVESTIGATIONS OF LANGUAGE INTENSITY1140 cited
1969Source trustworthiness, opinionated statements, and response to persuasive communication138 cited
1997The PrE Model of Coping and Tornado Preparedness: Moderating Effects of Responsibility126 cited
2002Changing Drivers' Intentions and Behaviours Using Fear-Based Driver Fatigue Advertisements

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117 cited

1994Message Framing, Self-Discrepancies, and Yielding to Persuasive Messages: The Motivational Significance of Psychological Situations99 cited

1965Effects of high and low fear-arousing communications upon opinions toward smoking90 cited

1966Sex differences in attitude and behavior change under conditions of fear and specific instructions87 cited

2006L'utilisation de la peur dans un contexte de marketing social: état de l'art, limites et voies de recherche75 cited