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What does the Definition of Marketing Tell us about Ourselves?

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References

2000Marketing management: analysis. planning. implementation and control6,649 cited
1973Marketing Management: Analysis, Planning and Control2,439 cited
2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
1999Marketing's Contributions to Society273 cited
2007Marketing's Evolving Identity: Defining Our Future186 cited
1952Marketing in the American Economy113 cited
2007The American Marketing Association's 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society112 cited

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2010Stakeholder Marketing: Why “Stakeholder” Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and why the Future is Bright for Stakeholder Marketing40 cited
2021Toward an integrative theory of marketing34 cited
2019INVESTIGATING THE IMPACT OF CRISIS ON CORPORATE COSTS AND SALES USING ECONOMETRICS METHOD27 cited
2016What is Marketing? A Study on Marketing Managers’ Perception of the Definition of Marketing.14 cited
2009Siła przetargowa przedsiębiorstwa a efektywność jego działalności marketingowej13 cited
2016From fragmentation to imagination: moving to Marketing’s next Era13 cited
2024Crisis-driven innovations in marketing

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2009Nowa definicja marketingu AMA12 cited

2013A Three-Component Definition of Strategic Marketing12 cited

2024Understanding Scarcity: From Marketing to Policy, Management, and Beyond1 cited