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A Model for Relating Advertising Media Exposures to Purchase Incidence Behavior Patterns
12 references·2 citing·41 second hop
A Model for Relating Advertising Media Exposures to Purchase Incidence Behavior Patterns (1987)A Model for Relating Advertising Media Ex…Estimating Continuous Time Advertising-Sales Models (1986)Estimating Continuous Time Ad…An Empirical Evaluation of a Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior (1978)An Empirical Evaluation of a …Predicting Audience Exposure to Spot TV Advertising Schedules (1977)Predicting Audience Exposure …A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior (1977)A Composite Heterogeneous Mod…Media Scheduling: A Stochastic Dynamic Model Approach (1973)Media Scheduling: A Stochasti…Testing Distributed Lag Models of Advertising Effect (1972)Testing Distributed Lag Model…Multivariate Analysis of Sales Responses of Competing Brands to Advertising (1972)Multivariate Analysis of Sale…Alternative Econometric Models of Sales-Advertising Relationships (1972)Alternative Econometric Model…A Media Planning Calculus (1969)A Media Planning CalculusThe Remembering and Forgetting of Advertising (1959)The Remembering and Forgettin…The Pattern of Consumer Purchases (1959)The Pattern of Consumer Purch…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Assessing the Effectiveness of Electric Conservation Advertisements in Isfahan Channel Television (2011)Assessing the Effectiveness o…Share price reactions to advertising announcements and broadcast of media events (2008)Share price reactions to adve…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Optimal Advertising Policy Under Dynamic Conditions (1976)How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)Pulsing Policies for Aggregate Advertising Models (1992)On Continuous-Time Optimal Advertising Under S-Shaped Response (2001)Estimating Causal Installed-Base Effects: A Bias-Correction Approach (2012)Testing Brand - Switching Models (1966)Stochastic Models of Buying Behavior. (1971)SPOT: Scheduling Programs Optimally for Television (1998)The Optimality of (S,s) Policies in the Dynamic Inventory Problem (2005)Economic Forecasts and Policy (1962)Economic Forecasts and Policy (1962)Distributed Lags: A Survey (1967)Sales-Advertising Cross-Elasticities and Advertising Competition (1973)Pooled Cross-Sectional and Time Series Data: A Survey of Current Statistical Methodology (1983)Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation (1984)Distributed Lags and Investment Analysis. (1955)Distributed Lags and Investment Analysis (1956)The Measurement of Cumulative Advertising Effects (1965)Competitive position effects and market share: An exploratory investigation (1981)Chapter 9 Econometric and time-series market response models (1993)Advertising effectiveness on financial performance of banking sector: Turkey case (2017)Discrimination Among Mechanistic Models (1967)An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship (1977)The effect of advertising on competition: a survey (1979)Indirect Financial Benefits from Service Quality (1996)Repetition in Media Models: A Laboratory Technique (1971)The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules (1984)How Leading Advertising Agencies Perceive Effective Reach and Frequency (1985)Television Exposure: Programs vs. Advertising (1991)BRANDAID: A Marketing-Mix Model, Part 1: Structure (1975)A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities (1976)Advertising Pulsing Policies for Generating Awareness for New Products (1986)Feature Article—Aggregate Advertising Models: The State of the Art (1979)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Building Models for Marketing Decisions (2000)Time and Consumer Behavior: An Interdisciplinary Overview (1976)Effects of Humor in a Radio Advertising Experiment (1985)Conducting Marketing Science (2000)Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach (1991)Estimating aggregate consumer preferences from online product reviews (2010)
this work references cited by second hop

References

  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 1959The Pattern of Consumer Purchases349 cited
  • 1969A Media Planning Calculus257 cited
  • 1959The Remembering and Forgetting of Advertising209 cited
  • 1972Testing Distributed Lag Models of Advertising Effect202 cited
  • 1972Multivariate Analysis of Sales Responses of Competing Brands to Advertising101 cited
  • 1986Estimating Continuous Time Advertising-Sales Models84 cited
  • 1977Predicting Audience Exposure to Spot TV Advertising Schedules62 cited
  • 1973Media Scheduling: A Stochastic Dynamic Model Approach50 cited
  • 1972Alternative Econometric Models of Sales-Advertising Relationships42 cited
  • 1977A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior39 cited
  • 1978An Empirical Evaluation of a Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior36 cited

Cited by

  • 2011Assessing the Effectiveness of Electric Conservation Advertisements in Isfahan Channel Television15 cited
  • 2008Share price reactions to advertising announcements and broadcast of media events12 cited

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