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Right- and Left-Brain Marketing Education

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References

1983Cooperative Learning: Theory, Research and Practice3,770 cited
1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
2019What effective general managers really do450 cited
1991Team Projects: Achieving their Full Potential176 cited
1989An Experiential Approach to Marketing Education43 cited
1990Student Journal Writing in Marketing Courses21 cited

Cited by

2000A simulation engine for custom project management education67 cited
1996Peer Evaluated Debates: Developing Oral Communication Skills through Marketing Case Studies12 cited

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