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Transforming strategic goals of CRM into process goals and activities
16 references·1 citing·46 second hop
Transforming strategic goals of CRM into process goals and activities (2005)Transforming strategic goals of CRM into …External Control of Organizations: Resource Dependence Perspective (2011)External Control of Organizat…Mass‐customisation in marketing: the consumer perspective (2003)Mass‐customisation in marketi…A model of trust in online relationship banking (2003)A model of trust in online re…A CIT investigation of servicescape failures and associated recovery strategies (2003)A CIT investigation of servic…Relationship Marketing of Services Perspectives from 1983 and 2000 (2002)Relationship Marketing of Ser…Relationship marketing in consumer markets – Rhetoric or reality? (2000)Relationship marketing in con…Guidelines of Business Process Modeling (2000)Guidelines of Business Proces…Accelerating Customer Relationships: Using Crm and Relationship Technologies (2000)Accelerating Customer Relatio…Relationship-Based Competitive Advantage (1999)Relationship-Based Competitiv…Grundlagen des Geschäftsbeziehungsmanagements (1997)Grundlagen des Geschäftsbezie…Relationship marketing: a universal paradigm or management fad? (1996)Relationship marketing: a uni…Kundenbindung als Marketingziel (1996)Kundenbindung als Marketingzi…Das Vertrauen des Kunden (1995)Das Vertrauen des KundenQuo Vadis, marketing? Toward a relationship marketing paradigm (1994)Quo Vadis, marketing? Toward …Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Principles of Marketing (1972)Principles of MarketingCustomer Relationship Management Practices: The Impact on Organizational Performance in SMEs of Food Manufacturing Industry (2014)Customer Relationship Managem…A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Trust‐based commitment: multidimensional consumer‐brand relationships (2005)Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet (2014)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)Marketing Management: Analysis, Planning and Control (1973)Zero defections: quality comes to services. (1990)Relationship marketing: strategic and tactical implications (1996)Corporate marketing (2006)International students' decision‐making process (2006)Journal of Business Logistics (2018)The Changing Role of Marketing in the Corporation (1992)The Commitment-Trust Theory of Relationship Marketing (1994)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)The service quality–loyalty relationship in retail services: does commitment matter? (2004)The influence of corporate image, relationship marketing, and trust on purchase intention: the moderating effects of word‐of‐mouth (2010)Creating superior customer value for B2B firms through supplier firm capabilities (2011)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Assessing the impact of a retailer's relationship efforts on consumers’ attitudes and behavior (2003)Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty (2008)The role of social network websites in the consumer–brand relationship (2014)The psychology of interpersonal relations. (1958)The theory of planned behavior and Internet purchasing (2004)Consumers’ attitudes towards online and mobile banking in China (2005)An investigation into the acceptance of online banking in Saudi Arabia (2008)The machine that changed the world : the story of lean production (1991)Process innovation: reengineering work through information technology (1993)Factors and measures of business process modelling: model building through a multiple case study (2005)What Makes Process Models Understandable? (2007)The New Industrial Engineering: Information Technology and Business Process Redesign (2011)What makes a useful maturity model? : A framework for general design principles for maturity models and its demonstration in business process management (2011)Customer relationship management research (1992‐2002) (2005)Customer Relationship Management: from Strategy to Implementation (2006)The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image (2016)Organizational Information Requirements, Media Richness and Structural Design (1986)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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References

  • 2011External Control of Organizations: Resource Dependence Perspective14,181 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1972Principles of Marketing5,587 cited
  • 2003A model of trust in online relationship banking691 cited
  • 1994Quo Vadis, marketing? Toward a relationship marketing paradigm669 cited
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  • 2000Accelerating Customer Relationships: Using Crm and Relationship Technologies434 cited
  • 1999Relationship-Based Competitive Advantage384 cited
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  • 2003Mass‐customisation in marketing: the consumer perspective102 cited
  • 1996Relationship marketing: a universal paradigm or management fad?

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  • 2014Customer Relationship Management Practices: The Impact on Organizational Performance in SMEs of Food Manufacturing Industry27 cited