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Grundlagen des Geschäftsbeziehungsmanagements · Study

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ChapterGrundlagen des Geschäftsbeziehungsmanagements

Wulff Plinke1997

Chapter1997

Grundlagen des Geschäftsbeziehungsmanagements

144 citations·0/0 files stored·Springer eBooks

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Customer Service Quality and Loyalty Customer churn and segmentation Corporate Governance and Management

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References

1987The Economic Institutions of Capitalism 1987Developing Buyer-Seller Relationships 2000Marketing management: analysis. planning. implementation and control 1978The External Control of Organizations.1953Die Betriebswirtschaft 1994Interorganizational Governance in Marketing Channels 1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach 1981The New Social Contract: An Inquiry into Modern Contractual Relations

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2003Die neue internationale Arbeitsteilung 1999Asymmetrical Commitment in Business Relationships 1997Integrativität als Kern einer umfassenden Leistungslehre 2001The Impact of Critical Incidents on Customer Satisfaction in Business-to-Business Relationships 2000Relationship Marketing Success Through Investments in Customers 2001Interaktionen im Dienstleistungsmanagement — Eine informationsökonomische Analyse

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Year1997

Typechapter

Published1997-01-01

VenueSpringer eBooks

Languagede

Citations144

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1007/978-3-642-58276-9_1

openalex_workW2490088264

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2005

Transforming strategic goals of CRM into process goals and activities

2009Der Kundenintegrationsbegriff im (Dienstleistungs-) Marketing