References

• 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
• 1988Prospect theory: An analysis of decision under risk32,475 cited
• 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
• 1997Shaping perceptions to motivate healthy behavior: The role of message framing.1,937 cited
• 1990Persuasion theory and research1,559 cited
• 1990The Influence of Message Framing and Issue Involvement1,127 cited
• 1987The effect of message framing on breast self-examination attitudes, intentions, and behavior.1,101 cited
• 1994The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship796 cited
• 2002Strategic Bundling of Products and Prices: A New Synthesis for Marketing788 cited
• 1983Marketing: Theory and Practice625 cited
• 1993The Influence of Message Framing on Intentions to Perform Health Behaviors576 cited
• 1990The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness444 cited
• 1987The Framing of Buying Decisions311 cited
• 1993How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value311 cited
• 2001