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Response models based on bagging neural networks
5 references·16 citing·44 second hop
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References

  • 1997A Decision-Theoretic Generalization of On-Line Learning and an Application to Boosting20,469 cited
  • 1970Marketing Research3,552 cited
  • 1999A stochastic RFM model154 cited
  • 1997Applying neural computing to target marketing125 cited
  • 2000Neural networks and the multinomial logit for brand choice modelling: a hybrid approach123 cited

Cited by

  • 2010Staying Power of Churn Prediction Models92 cited
  • 2005Response modeling with support vector machines92 cited
  • 2013Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework86 cited
  • 2006Response modeling with support vector regression50 cited
  • 2017Predicting direct marketing response in banking: comparison of class imbalance methods49 cited
  • 2014Benchmarking suppliers’ performance when some factors play the role of both inputs and outputs41 cited
  • 2013Customer Churn Prediction in Telecommunication A Decade Review and Classification40 cited
  • 2011Targeting direct marketing campaigns by neural networks38 cited
  • 2013Response Modeling in Direct Marketing37 cited
  • 2012A support vector machine (SVM) approach to imbalanced datasets of customer responses: comparison with other customer response models

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34 cited
  • 2005Constructing response model using ensemble based on feature subset selection28 cited
  • 2009Semi-Supervised Response Modeling25 cited
  • 2011Improved response modeling based on clustering, under-sampling, and ensemble24 cited
  • 2007A new approach to customer targeting under conditions of information shortage23 cited
  • 2006Focusing on non-respondents: Response modeling with novelty detectors22 cited
  • 2015Improving direct mail targeting through customer response modeling19 cited