Exploring managers’ implicit theories of atmospheric music: comparing academic analysis to industry insight

Charles S. Areni

86 citations0/0 files storedJournal of Services Marketing

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Abstract

A total of 90 hotel, restaurant, and pub managers completed unstructured telephone interviews exploring their implicit theories of how atmospheric music affects consumer behavior. Many of the implicit theories emerging in the interviews were grounded in previous research, but others had no obvious counterparts in the literature. The more novel theories suggested that atmospheric music: must follow circadian rhythms to be effective; encourages or discourages anti‐social behavior; and blocks out annoying and intrusive background noise. Each of the 14 industry‐based explanations of the effects of music is compared with results reported in the academic literature, and directions for future research on the effects of atmospheric music are identified.

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References

1974Atmospherics as a Marketing Tool 1994Critical Service Encounters: The Employee's Viewpoint 1985Employee and customer perceptions of service in banks: Replication and extension.2001Congruency of scent and music as a driver of in-store evaluations and behavior 1982Using Background Music to Affect the Behavior of Supermarket Shoppers 1992An experimental approach to making retail store environmental decisions.1986The Influence of Background Music on the Behavior of Restaurant Patrons 1990Music, Mood, and Marketing

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2006Deviant Customer Behavior: An Exploration of Frontline Employee Tactics 2016Sounds Big: The Effects of Acoustic Pitch on Product Perceptions 2011Exploring the forms of dysfunctional customer behaviour: A study of differences in servicescape and customer disaffection with service 2009The psychological effects of music: Implications for hotel firms 2014Music and Consumer Behavior 2017

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