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Do line extensions influence parent brand equity? An investigation of supermarket packaged goods

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406 cited

Cited by

2010Corporate social performance and financial‐based brand equity70 cited
2015Product innovation as a key success factor to build sustainable brand equity30 cited
2022The effects of a Disney masstige brand collaboration on perceptions of brand luxury: vertical versus horizontal product line extension strategies28 cited
2018Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity28 cited
2017Brand extension feedback effects: What do we know and where should we go?27 cited
2019Effects of value and innovation on brand equity in retailing24 cited
2021Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background23 cited
2018An Integrated SEM Neural Network Approach to Study Effectiveness of Brand Extension in Indian FMCG Industry19 cited
2012The reciprocal impact of vertical service line extensions on parent brands19 cited
2019Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects15 cited
2017The effects of ingredient branding in the food industry: case studies on successful ingredient-branded foods in Japan12 cited
2020Cultural differences in vertical brand extension evaluations: the influence of thinking styles9 cited
2012What influences a distributor's decision on who to represent? This is one paper in a series of papers presenting results from research funded by the Grape and Wine Research and Development Corporation that examines 'decision influencers' amongst trade customers and distributors on what wine to buy in, promote and represent.0 cited