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• 2009On Economic Growth, Marketing Systems, and the Quality of Life205 cited
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• 2005When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity80 cited
• 2013Prices, prices and prices: A study in the airline sector67 cited
• 1978Channels of Distribution Conceptualisation: A State‐of‐the Art Review64 cited
• 2007What does the Definition of Marketing Tell us about Ourselves?61 cited
• 1997Global Marketing Channels and the Standardization Controversy56 cited
• 1984An Alternative Paradigm for Marketing Theory54 cited
• 2009The constitution of networks54 cited
• 1984Marketing's Domain52 cited
• 2020For re-institutionalizing the marketing discipline in Era V49 cited
• 2009Total quality management in developing countries48 cited