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Who is responsible for what? Examining strategic roles in social media management
16 references·11 citing·38 second hop
Who is responsible for what? Examining strategic roles in social media management (2014)Who is responsible for what? Examining st…Qualitative Data Analysis (2021)Qualitative Data AnalysisLessons Learned about Consumers’ Relationships with Their Brands (2014)Lessons Learned about Consume…Advertising research: theory and practice (2011)Advertising research: theory …Handbook of brand relationships (2010)Handbook of brand relationshi…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Putting the public back in public relations: how social media is reinventing the aging business of PR (2009)Putting the public back in pu…Qualitative Data Analysis (2008)Qualitative Data AnalysisIntegrated online marketing communication: implementation and management (2008)Integrated online marketing c…Branding from the inside out (2008)Branding from the inside outInteractive Qualitative Analysis (2004)Interactive Qualitative Analy…A Relational Approach Examining the Interplay of Prior Reputation and Immediate Response to a Crisis (2004)A Relational Approach Examini…Trends in public relations roles: 1990–1995 (1998)Trends in public relations ro…Evolution of the Manager Role in Public Relations Practice (1995)Evolution of the Manager Role…Public relations: Strategies and tactics (1992)Public relations: Strategies …Mass Media Research: An Introduction (1991)Mass Media Research: An Intro…Testing the practitioner's impact on clients (1979)Testing the practitioner's im…Navigating the social media overload via control abilities: coping strategies and practices (2023)Navigating the social media o…Analysing effective social media communication in higher education institutions (2023)Analysing effective social me…La estrategia aplicada a las relaciones públicas en el medio digital: El caso español (2022)La estrategia aplicada a las …Integration of social media into HRM practices: a bibliometric overview (2021)Integration of social media i…Public relations practitioners’ management of fake news: Exploring key elements and acts of information authentication (2020)Public relations practitioner…Employee-driven digitalization in healthcare: codesigning services that deliver (2020)Employee-driven digitalizatio…Revisiting the relationship between public relations and marketing: Encroachment and social media (2019)Revisiting the relationship b…Employee social-mediated crisis communication as opportunity or threat? (2018)Employee social-mediated cris…Public relations and social media: Deliberate or creative strategic planning (2016)Public relations and social m…Critical challenges associated with the adoption of social media: A Delphi of a panel of Canadian human resources managers (2016)Critical challenges associate…‘How could anyone have predicted that #AskJameis would go horribly wrong?’ public relations, social media, and hashtag hijacking (2015)‘How could anyone have predic…The Social Psychology of Organizations, (2nd Ed) (1979)The Social Psychology of Organizations. (1979)Gender Discrepancies in a Gendered Profession: A Developing Theory for Public Relations (2002)Sensemaking Under Pressure: The Influence of Professional Roles and Social Accountability on the Creation of Sense (2011)MANAGING PUBLIC RELATIONS (2018)Fake, Faulty, and Authentic Stand-Taking: What Determines the Legitimacy of Corporate Social Advocacy? (2021)The Presentation of Self in Everyday Life. 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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2008Qualitative Data Analysis17,372 cited
  • 1991Mass Media Research: An Introduction2,595 cited
  • 1992Public relations: Strategies and tactics781 cited
  • 2021Qualitative Data Analysis416 cited
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  • 2009Putting the public back in public relations: how social media is reinventing the aging business of PR246 cited
  • 2008Integrated online marketing communication: implementation and management207 cited
  • 2004Interactive Qualitative Analysis189 cited
  • 2004A Relational Approach Examining the Interplay of Prior Reputation and Immediate Response to a Crisis151 cited
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  • 2008Branding from the inside out97 cited
  • 2011Advertising research: theory and practice92 cited
  • 2014Lessons Learned about Consumers’ Relationships with Their Brands

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87 cited

Cited by

  • 2019Revisiting the relationship between public relations and marketing: Encroachment and social media69 cited
  • 2016Critical challenges associated with the adoption of social media: A Delphi of a panel of Canadian human resources managers61 cited
  • 2018Employee social-mediated crisis communication as opportunity or threat?53 cited
  • 2020Public relations practitioners’ management of fake news: Exploring key elements and acts of information authentication50 cited
  • 2015‘How could anyone have predicted that #AskJameis would go horribly wrong?’ public relations, social media, and hashtag hijacking43 cited
  • 2023Analysing effective social media communication in higher education institutions39 cited
  • 2016Public relations and social media: Deliberate or creative strategic planning33 cited
  • 2021Integration of social media into HRM practices: a bibliometric overview33 cited
  • 2020Employee-driven digitalization in healthcare: codesigning services that deliver27 cited
  • 2023Navigating the social media overload via control abilities: coping strategies and practices17 cited
  • 2022La estrategia aplicada a las relaciones públicas en el medio digital: El caso español15 cited