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Determinants of Automobile Purchase and Brand Choice in Ghana: Multinomial Logit Approach
16 references·1 citing·50 second hop
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References

  • 1972Conditional logit analysis of qualitative choice behavior14,281 cited
  • 1995The construction of preference.2,046 cited
  • 1981Consumer behavior and marketing action1,396 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,354 cited
  • 1987External Search Effort: An Investigation Across Several Product Categories1,302 cited
  • 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
  • 2000Knowledge Calibration: What Consumers Know and What They Think They Know829 cited
  • 1997Consumer Information Search Revisited: Theory and Empirical Analysis782 cited
  • 2003When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice673 cited
  • 2005Brands as Signals: A Cross-Country Validation Study644 cited
  • 2001The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching528 cited
  • 2010The differential roles of brand credibility and brand prestige in consumer brand choice436 cited
  • 2011How brand awareness relates to market outcome, brand equity, and the marketing mix366 cited
  • 2005An empirical analysis of the brand personality effect328 cited
  • 2000The Effects of Incomplete Information on Consumer Choice

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297 cited
  • 1986The Role of Attention in Mediating the Effect of Advertising on Attribute Importance292 cited
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    • 2017Consumer evaluations of store brands: Effects of product-perceived risks10 cited