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Comparative Advertising: A Reexamination of the Issues
8 references·4 citing·37 second hop
Comparative Advertising: A Reexamination of the Issues (1978)Comparative Advertising: A Reexamination …Advances in Consumer Research (2025)Advances in Consumer ResearchCurrent issues and research in advertising (1978)Current issues and research i…Targeting Prospects for A New Product (1976)Targeting Prospects for A New…Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis (1976)Communications-Effectiveness …Comparison Advertising: Problems and Potential (1975)Comparison Advertising: Probl…Comparison advertising : an historical retrospective (1975)Comparison advertising : an h…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Review of the Literature on Advertising Regulation (2012)A Review of the Literature on…Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions (1994)Comparative and Noncomparativ…The Evolution of Comparative Advertising Law: Has the Lanham Act Gone Too Far? (1991)The Evolution of Comparative …Comparative industrial advertising: The content and frequency (1984)Comparative industrial advert…The Effect of Advertising on the Price of Eyeglasses (1972)Age Differences in Children's Responses to Television Advertising: An Information-Processing Approach (1981)The Efficient Regulation of Consumer Information (1981)Advertising as a Consumer Issue: An Historical View (1991)Ethical Issues in Advertising (2012)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Marketing management: analysis. planning. implementation and control (2000)The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)Measuring consumer-based brand authenticity (2013)Customer engagement: the construct, antecedents, and consequences (2016)The Handbook of Social Psychology (1969)Book Review: The Theory of Buyer Behavior (1971)Book Reviews: Kerlinger, Fred N. Foundations of Behavioral Research. (2nd ed.) New York: Holt, Rinehart and Winston, 1973. 741 + xx pp. $13.95 (1974)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration (1997)Informational and Normative Social Influence in Buyer Behavior (1975)New Product Diffusion Models in Marketing: A Review and Directions for Research (1990)Measuring Consumer Innovativeness (1991)New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)Innovations of and in Organizations (2020)Advances in Consumer Research (2025)Legal and Public Policy Implications for the Future of Comparative Advertising: A Look at U-Haul v. Jartran (1989)The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages (1992)Impact of product involvement, message format, and receiver sex on the efficacy of comparative advertising messages (1994)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)A model of perceived image, memorable tourism experiences and revisit intention (2017)One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions (1982)Negative Political Advertising: Some Empirical Findings (1984)An Exploration of Voter Responses to Political Advertisements (1989)The Elaboration Likelihood Model of Persuasion (1986)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)How Advertising Works: What Do We Really Know? (1999)
this work references cited by second hop

References

  • 2025Advances in Consumer Research13,486 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,948 cited
  • 1978Current issues and research in advertising954 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 1975Comparison Advertising: Problems and Potential156 cited
  • 1976Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis111 cited
  • 1976Targeting Prospects for A New Product68 cited
  • 1975Comparison advertising : an historical retrospective12 cited

Cited by

  • 1994Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions647 cited
  • 2012A Review of the Literature on Advertising Regulation9 cited
  • 1991The Evolution of Comparative Advertising Law: Has the Lanham Act Gone Too Far?9 cited
  • 1984Comparative industrial advertising: The content and frequency8 cited

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