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Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media
16 references·16 citing·47 second hopsampled
Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media (2008)Creativity and Memory Effects: Recall, Re…The ad creativity cube: conceptualization and initial validation (2007)The ad creativity cube: conce…Modeling the Determinants and Effects of Creativity in Advertising (2007)Modeling the Determinants and…Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity (2006)Do Marketers Get The Advertis…RECALL AND PERSUASION: Does Creative Advertising Matter? (2005)RECALL AND PERSUASION: Does C…Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence (2004)Toward a General Theory of Cr…Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory (2002)Breaking Through the Clutter:…Assessing Advertising Creativity Using the Creative Product Semantic Scale (2001)Assessing Advertising Creativ…Exploring the dimensions of ad creativity (2000)Exploring the dimensions of a…Investing in creativity. (1996)Investing in creativity.Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…Executional Factors and Advertising Effectiveness: A Replication (1989)Executional Factors and Adver…Effective television advertising : a study of 1000 commercials (1986)Effective television advertis…Designing Research for Application (1981)Designing Research for Applic…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…The structure of intellect. (1956)The structure of intellect.The influence of creative packaging design on customer motivation to process and purchase decisions (2022)The influence of creative pac…The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements (2020)The impact of advertising cre…Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology (2018)Measuring advertising effecti…The real campaign: The role of authenticity in the effectiveness of advertising disclaimers in digitally enhanced images (2017)The real campaign: The role o…The advertising creative process: A study of UK agencies (2015)The advertising creative proc…Creativity, attention and the memory for brands: an outdoor advertising field study (2015)Creativity, attention and the…Advertising to businesses: Does creativity matter? (2015)Advertising to businesses: Do…The effects of creativity on advertising wear-in and wear-out (2014)The effects of creativity on …Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness (2014)Ambient advertising character…Advertising Creativity: The Role of Divergence Versus Meaningfulness (2014)Advertising Creativity: The R…Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser? (2013)Think Outside the Ad: Can Adv…Creativity Awards: Great Expectations? (2013)Creativity Awards: Great Expe…Advertising creativity and repetition (2013)Advertising creativity and re…Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising (2012)Attracting Foreign Direct Inv…Effects of outdoor advertising: Does location matter? (2011)Effects of outdoor advertisin…Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda (2008)Desperately Seeking Advertisi…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)How does perceived firm innovativeness affect the consumer? (2010)Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity (2016)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)The Theory of Buyer Behavior (1971)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Guiding creative talent. (1962)The relation of bilingualism to intelligence. (1962)Differential contributions of majority and minority influence. (1986)The Psychology Of Intelligence (2005)Statistical principles in experimental design. (1962)Experimental and Quasi-Experimental Designs for Research (1963)The Structure of Scientific Revolutions (1963)A Framework for Conceptual Contributions in Marketing (2011)Large-Scale Psychological Differences Within China Explained by Rice Versus Wheat Agriculture (2014)Sample Size for Survey Research: Review and Recommendations (2020)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Motivation and Personality (1997)Dual-process theories in social psychology (1999)Be creative, my friend! Engaging users on Instagram by promoting positive emotions (2020)“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs) (2022)Toward advancing theory on creativity in marketing and artificial intelligence (2022)Social psychology of creativity: A consensual assessment technique. (1982)The Social Psychology of Creativity (1983)A Meta-Analysis of When and How Advertising Creativity Works (2020)The achievement motive (1953)Toward a Psychology of Being (1962)Sparkling Fountains or Stagnant Ponds: An Integrative Model of Creativity and Innovation Implementation in Work Groups (2002)INTRAGROUP CONFLICT IN ORGANIZATIONS: A CONTINGENCY PERSPECTIVE ON THE CONFLICT-OUTCOME RELATIONSHIP (2003)Multicultural experience enhances creativity: The when and how. (2008)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Possessions and the Extended Self (1988)eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty (2006)Customer Experience Management in Retailing: An Organizing Framework (2009)Handbook of consumer behavior (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)10.1007/978-1-4899-4485-6 (2000)Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods (2003)Colour appeal in website design within and across cultures: A multi-method evaluation (2009)What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram (2019)Social Capital: Prospects for a New Concept (2002)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)
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References

  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1981Designing Research for Application1,805 cited
  • 1956The structure of intellect.1,553 cited
  • 1996Investing in creativity.1,241 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
  • 2002Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory452 cited
  • 2007Modeling the Determinants and Effects of Creativity in Advertising309 cited
  • 2005RECALL AND PERSUASION: Does Creative Advertising Matter?283 cited
  • 2004Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence248 cited
  • 1986Effective television advertising : a study of 1000 commercials219 cited
  • 2000Exploring the dimensions of ad creativity206 cited
  • 2007The ad creativity cube: conceptualization and initial validation192 cited
  • 1989Executional Factors and Advertising Effectiveness: A Replication179 cited
  • 2001Assessing Advertising Creativity Using the Creative Product Semantic Scale

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158 cited
  • 2006Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity151 cited
  • Cited by

    • 2008Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda179 cited
    • 2018Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology153 cited
    • 2015Advertising to businesses: Does creativity matter?101 cited
    • 2015Creativity, attention and the memory for brands: an outdoor advertising field study101 cited
    • 2022The influence of creative packaging design on customer motivation to process and purchase decisions89 cited
    • 2014Advertising Creativity: The Role of Divergence Versus Meaningfulness85 cited
    • 2014The effects of creativity on advertising wear-in and wear-out82 cited
    • 2015The advertising creative process: A study of UK agencies80 cited
    • 2013Advertising creativity and repetition71 cited
    • 2017The real campaign: The role of authenticity in the effectiveness of advertising disclaimers in digitally enhanced images70 cited
    • 2011Effects of outdoor advertising: Does location matter?61 cited
    • 2013Creativity Awards: Great Expectations?55 cited
    • 2013Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser?53 cited
    • 2020The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements50 cited
    • 2014Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness43 cited
    • 2012Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising43 cited