References

• 1986The Elaboration Likelihood Model of Persuasion8,811 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
• 2000Marketing Research: An Applied Approach2,660 cited
• 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
• 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
• 1999Signaling Unobservable Product Quality through a Brand Ally964 cited
• 1996Composite Branding Alliances: An Investigation of Extension and Feedback Effects661 cited
• 2003How customers think: essential insights into the mind of the market611 cited
• 2000Co‐branding: brand equity and trial effects374 cited
• 1995Brand alliances as signals of product quality318 cited
• 1997Strategic brand management : creating and sustaining brand equity long term/ Jean-Noël Kapferer201 cited
• 20032+2=5? A framework for using co-branding to leverage a brand180 cited
• 2000Co-branding — the science of alliance170 cited
• 2003Brand management : a theoretical and practical approach