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How Clutter Affects Advertising Effectiveness
4 references·16 citing·48 second hop
How Clutter Affects Advertising Effectiveness (2009)How Clutter Affects Advertising Effective…The ARF Copy Research Validity Project (2000)The ARF Copy Research Validit…CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA (1998)CONSUMER PERCEPTIONS OF ADVER…Clutter and Serial Order Redefined and Retested (1997)Clutter and Serial Order Rede…Reassessing the Impact of Television Advertising Clutter (1993)Reassessing the Impact of Tel…Make product placement work for you: Get less exposure (2021)Make product placement work f…Competitive aggressiveness, community banking and performance (2020)Competitive aggressiveness, c…The Effects of Commercial Length On Advertising Impact (2019)The Effects of Commercial Len…Do Billboard Advertisements Drive Customer Retention? (2019)Do Billboard Advertisements D…How Context Can Make Advertising More Effective (2018)How Context Can Make Advertis…Predictors of Commercial Zapping During Live Prime-Time Television (2017)Predictors of Commercial Zapp…Limited-Interruption Advertising In Digital-Video Content (2016)Limited-Interruption Advertis…The Effects of Guerilla Marketing on Gen Y’s Purchase Intention — A Study in Ho Chi Minh City, Vietnam (2015)The Effects of Guerilla Marke…Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility (2015)Guerrilla marketing’s effects…What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? (2013)What Works Best When Combinin…Shouting to Be Heard in Advertising (2013)Shouting to Be Heard in Adver…More Mutter About Clutter (2013)More Mutter About ClutterThe relative performance of TV sponsorship versus television spot advertising (2012)The relative performance of T…Getting the Balance Right (2012)Getting the Balance RightEffectiveness of Absurdity in Advertising Across Cultures (2012)Effectiveness of Absurdity in…Competing for consumer memory in television advertising (2011)Competing for consumer memory…Measuring the Involvement Construct (1985)Core affect, prototypical emotional episodes, and other things called emotion: Dissecting the elephant. (1999)The magical number 4 in short-term memory: A reconsideration of mental storage capacity (2001)The information available in brief visual presentations. (1960)Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations (1987)Recognition versus Recall as Measures of Television Commercial Forgetting (1988)Advertising Theory: Reconceptualizing the Building Blocks (2004)An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness (2008)Correcting Audience Externalities in Television Advertising (2013)Psychological Reactance: A Theory of Freedom and Control (1981)Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)An integrated model of advertising clutter in offline and online media (2008)How long does celebrity meaning transfer last? Delayed effects and the moderating roles of brand experience, celebrity liking, and age (2016)Components of Celebrity Endorsement Affecting Brand Loyalty of Nepali Customers (2017)Adbusting: How advertising altered by activists affects brands (2024)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)The Impact of Humor in Advertising: A Review (1992)Discovery-Oriented Consumer Research (1993)The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2010)Conflict, arousal, and curiosity. (1960)An approach to environmental psychology (1974)What are emotions? And how can they be measured? (2005)Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image (2018)Evaluating the Influence of Social Advertising, Individual Factors, and Brand Image on the Buying Behavior toward Fashion Clothing Brands (2022)I trust friends before I trust companies: The mediation of WOM and brand love on psychological contract fulfilment and repurchase intention (2022)Working Memory (1992)The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea (2019)Happy and Sad TV Programs: How They Affect Reactions to Commercials (1987)Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects (1991)Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity (2002)Is Your Brand Protected? (2023)Promoting eco-friendly advertising on social media: the fit between appeals and tie strength (2023)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Advertisement revenue management: Determining the optimal mix of skippable and non-skippable ads for online video sharing platforms (2020)Product Placement and Integrated Marketing Communications Effects on an Informational TV Program (2021)Dealing with intrusive ads: a study of which functionalities help consumers feel agency (2023)The Impact of Television Advertising: Learning Without Involvement (1965)The Agenda-Setting Function of Mass Media (1972)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Factors Affecting Online Advertising Recall: A Study of Students (2003)Humour effect on memory and attitude: moderating role of product involvement (2003)Persuasive Design of Destination Web Sites: An Analysis of First Impression (2008)Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)Determinants of Perceived Web Site Interactivity (2008)
this work references cited by second hop

References

  • 2000The ARF Copy Research Validity Project277 cited
  • 1998CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA222 cited
  • 1997Clutter and Serial Order Redefined and Retested82 cited
  • 1993Reassessing the Impact of Television Advertising Clutter79 cited

Cited by

  • 2015Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility51 cited
  • 2013More Mutter About Clutter39 cited
  • 2018How Context Can Make Advertising More Effective38 cited
  • 2012Getting the Balance Right35 cited
  • 2019The Effects of Commercial Length On Advertising Impact32 cited
  • 2016Limited-Interruption Advertising In Digital-Video Content31 cited
  • 2011Competing for consumer memory in television advertising30 cited
  • 2013What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?28 cited
  • 2021Make product placement work for you: Get less exposure27 cited
  • 2012The relative performance of TV sponsorship versus television spot advertising27 cited
  • 2019Do Billboard Advertisements Drive Customer Retention?27 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2013
Shouting to Be Heard in Advertising
26 cited
  • 2012Effectiveness of Absurdity in Advertising Across Cultures25 cited
  • 2015The Effects of Guerilla Marketing on Gen Y’s Purchase Intention — A Study in Ho Chi Minh City, Vietnam20 cited
  • 2017Predictors of Commercial Zapping During Live Prime-Time Television18 cited
  • 2020Competitive aggressiveness, community banking and performance15 cited