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Misplaced marketing
1 references·6 citing·25 second hop
Misplaced marketing (1999)Misplaced marketingGeneration X goes to college: an eye-opening account of teaching in postmodern America (1997)Generation X goes to college:…A novel approach to conducting clinical trials in the community setting: utilizing patient-driven platforms and social media to drive web-based patient recruitment (2020)A novel approach to conductin…An Empirical Test for Mediation Effect of Educational Institute's Image on Relationship between Marketing Elements and Parents' Loyalty: Evidence from India (2015)An Empirical Test for Mediati…Impact of Promotion on Students’ Enrollment: A Case of Private Schools in Pakistan (2010)Impact of Promotion on Studen…The largest segments that should not be served: higher education marketing serving the growing slacker segment (2008)The largest segments that sho…A Prototype Skills Audit for Marketing Communications Professionals (2002)A Prototype Skills Audit for …Misplaced marketing (2001)Misplaced marketingPrinciples of Marketing (1972)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Personal Pronouns in "About Us" Section of Online University Prospectus. (2015)An Impact of Education Marketing on Enrolment of Students at Private Management Colleges in Kathmandu (2018)Principles involving marketing policies: An empirical assessment (1993)Book Review: The Textbook Effect: Conventional Wisdom, Myth, and Error in Marketing (2000)Adventures in misplaced marketing (2002)Bridging Research and Policy : Context Evidence and Links (2002)Misplaced marketing The social harm of public service advertising (2002)Advertising avoidance: a literature review (2021)The rediscovery of the marketing concept (1988)European Journal of Marketing (1993)The Role of Marketing (1999)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Behavioral Consequences of Service Quality (1996)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Designing Health Messages: Approaches from Communication Theory and Public Health Practice (1995)Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups (2007)Web-Based Recruiting for Health Research Using a Social Networking Site: An Exploratory Study (2012)Participant recruitment for paediatric research using social media: A practical ‘how‐to’ guide for researchers (2023)Rare disease research powered by empowered patients: solving the zebra puzzle through social media (2023)Repositioning Higher Education as a Global Commodity: Opportunities and challenges for future sociology of education work (2003)Empowering participants or corroding learning? Towards a research agenda on the impact of student consumerism in higher education (2005)The consumerist turn in higher education: Policy aspirations and outcomes (2011)
this work references cited by second hop

References

  • 1997Generation X goes to college: an eye-opening account of teaching in postmodern America97 cited

Cited by

  • 2020A novel approach to conducting clinical trials in the community setting: utilizing patient-driven platforms and social media to drive web-based patient recruitment38 cited
  • 2001Misplaced marketing18 cited
  • 2010Impact of Promotion on Students’ Enrollment: A Case of Private Schools in Pakistan13 cited
  • 2008The largest segments that should not be served: higher education marketing serving the growing slacker segment5 cited
  • 2002A Prototype Skills Audit for Marketing Communications Professionals5 cited
  • 2015An Empirical Test for Mediation Effect of Educational Institute's Image on Relationship between Marketing Elements and Parents' Loyalty: Evidence from India5 cited

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