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The Marketing Curriculum: A Decade of Change
16 references·8 citing·45 second hop
The Marketing Curriculum: A Decade of Change (1984)The Marketing Curriculum: A Decade of Cha…Marketing, Strategic Planning and the Theory of the Firm (1982)Marketing, Strategic Planning…Strategic Marketing: Betas, Boxes, Or Basics (1981)Strategic Marketing: Betas, B…Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior (1981)Intepreting Consumer Mytholog…A General Approach to Product Design Optimization Via Conjoint Analysis (1981)A General Approach to Product…A Study of Marketing Generalizations (1980)A Study of Marketing Generali…Decision Support Systems for Marketing Managers (1979)Decision Support Systems for …Consumer Research: A State of the Art Review (1978)Consumer Research: A State of…Assessing Response to Industrial Marketing Strategy (1978)Assessing Response to Industr…Macromarketing (1977)MacromarketingDiagnosing the Product Portfolio (1977)Diagnosing the Product Portfo…Diagnosing the Product Portfolio (1977)Diagnosing the Product Portfo…The Nature and Scope of Marketing (1976)The Nature and Scope of Marke…Planning Product Line Strategy: A Matrix Approach (1976)Planning Product Line Strateg…The Changing Role of the Product Manager in Consumer Goods Companies (1975)The Changing Role of the Prod…Deception in Advertising: A Conceptual Approach (1975)Deception in Advertising: A C…Future Directions in Marketing Theory (1974)Future Directions in Marketin…Assessing Faculty Beliefs About the Importance of Various Marketing Job Skills (2005)Assessing Faculty Beliefs Abo…Teaching Marketing Law: A Business Law Perspective on Integrating Marketing and Law (2000)Teaching Marketing Law: A Bus…Product and pricing courses are underrepresented in undergraduate marketing curricula (1995)Product and pricing courses a…Undergraduate industrial marketing: Content and methods (1991)Undergraduate industrial mark…The Decision-Making Process Underlying Curriculum Revision (1991)The Decision-Making Process U…International Project Workshops: Merging Education with Enterprise (1988)International Project Worksho…Industry Views on Content of the International Marketing Course (1987)Industry Views on Content of …The Mass Lecture Section: An Individualized Approach to Instructional Design (1986)The Mass Lecture Section: An …Measuring advertising effectiveness. (1963)A Model of Industrial Buyer Behavior (1973)Outranking methods in support of supplier selection (1998)Business Marketing Comes of Age: A Comprehensive Review of the Literature (2000)The effect of market orientation on buyer–seller relationship satisfaction (2003)Models and Managers: The Concept of a Decision Calculus (2004)The Nature of Managerial Work (1974)Decision support systems : an organizational perspective (1978)Small firm internationalisation: an investigative survey and future research directions (2001)Defensive Marketing Strategies (2008)Dashboards as a Service (2009)A framework for management information systems (2011)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)A Behavioral Theory of the Firm (1964)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Marketing, Scientific Progress, and Scientific Method (1983)Evolution of the Marketing Organization: New Forms for Turbulent Environments (1991)Customer relationship management: Finding value drivers (2006)Some New Three Level Designs for the Study of Quantitative Variables (1960)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Statistics for Experimenters (1979)Hybrid Models for Conjoint Analysis: An Expository Review (1984)An Empirical Comparison of Ratings-Based and Choice-Based Conjoint Models (1992)Attribute-Based Methods (2003)Buyers’ Subjective Perceptions of Price (1973)Buyers' Subjective Perceptions of Price (1973)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Diffusion and Advertising: The German Telephone Campaign (1987)Industry variety and performance (1993)Advertising dynamics and competitive advantage (2007)Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology (1989)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)A Paradigm for Developing Better Measures of Marketing Constructs (1979)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)The Effects of Reference Prices in Retail Advertisements (1981)Information Accessibility as a Moderator of Consumer Choice (1983)Relational Consequences of Perceived Deception in Online Shopping: The Moderating Roles of Type of Product, Consumer’s Attitude Toward the Internet and Consumer’s Demographics (2010)Field studies of French and Raven's bases of power: Critique, reanalysis, and suggestions for future research. (1985)What is Consumer Research? (1987)Examining the Concurrent and Predictive Validity of Single Items in Ecological Momentary Assessments (2022)Diagnosing the Experience Curve (1983)Portfolio management of R&D projects: implications for innovation management (2001)Determinants of Mobile Apps' Success: Evidence from the App Store Market (2014)
this work references cited by second hop

References

  • 1976The Nature and Scope of Marketing616 cited
  • 1982Marketing, Strategic Planning and the Theory of the Firm522 cited
  • 1981Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior445 cited
  • 1981A General Approach to Product Design Optimization Via Conjoint Analysis349 cited
  • 1978Consumer Research: A State of the Art Review347 cited
  • 1979Decision Support Systems for Marketing Managers291 cited
  • 1977Diagnosing the Product Portfolio277 cited
  • 1980A Study of Marketing Generalizations233 cited
  • 1975Deception in Advertising: A Conceptual Approach194 cited
  • 1978Assessing Response to Industrial Marketing Strategy167 cited
  • 1981Strategic Marketing: Betas, Boxes, Or Basics130 cited
  • 1977Diagnosing the Product Portfolio115 cited
  • 1976Planning Product Line Strategy: A Matrix Approach89 cited
  • 1974Future Directions in Marketing Theory77 cited
  • 1975The Changing Role of the Product Manager in Consumer Goods Companies72 cited
  • 1977Macromarketing70 cited

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Cited by

  • 1995Product and pricing courses are underrepresented in undergraduate marketing curricula20 cited
  • 2005Assessing Faculty Beliefs About the Importance of Various Marketing Job Skills18 cited
  • 2000Teaching Marketing Law: A Business Law Perspective on Integrating Marketing and Law15 cited
  • 1991The Decision-Making Process Underlying Curriculum Revision14 cited
  • 1987Industry Views on Content of the International Marketing Course12 cited
  • 1991Undergraduate industrial marketing: Content and methods10 cited
  • 1988International Project Workshops: Merging Education with Enterprise9 cited
  • 1986The Mass Lecture Section: An Individualized Approach to Instructional Design9 cited