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How technology advances influence business research and marketing strategy

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References

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1989Linking service quality, customer satisfaction, and behavioral intention.935 cited

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1978

Issues and Advances in Segmentation Research

921 cited

1999The Role of Marketing834 cited

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2017The power of self-service technologies in creating transcendent service experiences70 cited
2013Psychological antecedents and risk on attitudes toward e-customization65 cited
2014Method trends and method needs: Examining methods needed for accelerating the field59 cited
2016Customer-based brand equity in a technologically fast-paced, connected, and constrained environment53 cited
2012Motivating medical information system performance by system quality, service quality, and job satisfaction for evidence-based practice52 cited