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Creating Commitment, Trust and Satisfaction for a Brand: What is the Role of Switching Costs in Mobile Phone Market?
16 references·3 citing·46 second hopsampled
Creating Commitment, Trust and Satisfaction for a Brand: What is the Role of Switching Costs in Mobile Phone Market? (2013)Creating Commitment, Trust and Satisfacti…The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands (2011)The Effects of Brand Experien…Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective (2010)Resistance to Brand Switching…Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges (2005)Curvilinear Effects of Consum…Development and Validation of a Brand Trust Scale (2003)Development and Validation of…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Strengthening the Satisfaction-Profit Chain (2000)Strengthening the Satisfactio…Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)Agency and Trust Mechanisms i…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Customers' motivations for maintaining relationships with service providers (1997)Customers' motivations for ma…Customer-sales associate retail relationships (1996)Customer-sales associate reta…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…The effects of satisfaction and structural constraints on retailer exiting, voice, loyalty, opportunism, and neglect (1993)The effects of satisfaction a…Factors Affecting Trust in Market Research Relationships (1993)Factors Affecting Trust in Ma…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Evaluate Student Satisfaction of Student Information System Utilising Technology Acceptance Model and Trust in China (2021)Evaluate Student Satisfaction…ENHANCING BRAND EXPERIENCE ALONG WITH EMOTIONAL ATTACHMENT TOWARDS TRUST AND BRAND LOYALTY (2016)ENHANCING BRAND EXPERIENCE AL…Antecedents of travellers’ repurchase behaviour for luxury cruise product (2016)Antecedents of travellers’ re…Prospect Theory: An Analysis of Decision under Risk (1979)Economic Action and Social Structure: The Problem of Embeddedness (1985)Prospect theory: An analysis of decision under risk (1988)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study (2005)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. (1977)Disconfirmation of consumer expectations through product trial. (1979)Developing Buyer-Seller Relationships (1987)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Judgment under Uncertainty: Heuristics and Biases (1974)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Firm Resources and Sustained Competitive Advantage (1991)From Marketing Mix to Relationship Marketing (1994)Switching barriers and repurchase intentions in services (2000)Firm resources and sustained competitive advantage (2004)The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Satisfaction: a behavioral perspective on the consumer (2010)Gain more insight from your PLS-SEM results (2016)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 1993Factors Affecting Trust in Market Research Relationships3,649 cited
  • 2000Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments1,629 cited
  • 1997Customers' motivations for maintaining relationships with service providers1,604 cited
  • 2000Strengthening the Satisfaction-Profit Chain1,537 cited
  • 2003Development and Validation of a Brand Trust Scale874 cited
  • 1996Customer-sales associate retail relationships859 cited
  • 1993The effects of satisfaction and structural constraints on retailer exiting, voice, loyalty, opportunism, and neglect727 cited
  • 2005Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges637 cited
  • 2011

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The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands
541 cited
  • 2010Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective536 cited
  • Cited by

    • 2016Antecedents of travellers’ repurchase behaviour for luxury cruise product32 cited
    • 2016ENHANCING BRAND EXPERIENCE ALONG WITH EMOTIONAL ATTACHMENT TOWARDS TRUST AND BRAND LOYALTY16 cited
    • 2021Evaluate Student Satisfaction of Student Information System Utilising Technology Acceptance Model and Trust in China7 cited