References

• 1990The Effect of a Market Orientation on Business Profitability7,973 cited
• 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
• 1993Market Orientation: Antecedents and Consequences7,032 cited
• 1994The Capabilities of Market-Driven Organizations6,532 cited
• 1993Market Orientation: Antecedents and Consequences4,340 cited
• 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
• 1993MARKOR: A Measure of Market Orientation2,353 cited
• 1992Successful industrial innovation: critical factors for the 1990s1,500 cited
• 1987New Products: What Separates Winners from Losers?1,313 cited
• 1992Developing a market orientation: An organizational strategy perspective1,213 cited
• 1994Market orientation, customer value, and superior performance838 cited
• 1993SAPPHO updated — project SAPPHO phase II739 cited
• 1994Managerial Representations of Competitive Advantage735 cited
• 1974SAPPHO updated - project SAPPHO phase II717 cited
• 1988The rediscovery of the marketing concept679 cited
• 1994