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Inducing word-of-mouth by eliciting surprise – a pilot investigation · Study

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ArticleInducing word-of-mouth by eliciting surprise – a pilot investigation

Christian M. Derbaix2002

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Inducing word-of-mouth by eliciting surprise – a pilot investigation

Christian M. Derbaix · Joëlle Vanhamme

322 citations·0/0 files stored·Journal of Economic Psychology

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Digital Marketing and Social Media Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

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References

1985An attributional theory of achievement motivation and emotion.1995Emotional Intelligence: Why It Can Matter More Than IQ 1988The Cognitive Structure of Emotions 1990Zero defections: quality comes to services.1990The Service Encounter: Diagnosing Favorable and Unfavorable Incidents 2014Handbook of Social Cognition 2014Satisfaction: A Behavioral Perspective on the Consumer 1980Emotion: A Psychoevolutionary Synthesis

Cited by

2011Appraisal Determinants of Tourist Emotional Responses 2011The different roles of product originality and usefulness in generating word-of-mouth 2006Connected marketing : the viral, buzz and word of mouth revolution 2013Negative online word-of-mouth: Behavioral indicator or emotional release?2006What's All The Buzz about?2011Making your online voice loud: the critical role of WOM information

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Year2002

Typearticle

Published2002-12-30

VenueJournal of Economic Psychology

ISSN-L0167-4870

Languageen

Citations322

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/s0167-4870(02)00157-5

openalex_workW2040364271

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2015

Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement

2017The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective