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For our valued customers only: Examining consumer responses to preferential treatment practices
16 references·9 citing·39 second hop
For our valued customers only: Examining consumer responses to preferential treatment practices (2014)For our valued customers only: Examining …The Role of Customer Gratitude in Relationship Marketing (2009)The Role of Customer Gratitud…A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)A Customer Relationship Manag…The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004)The Price is Unfair! A Concep…Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)Customer Value, Satisfaction,…Consumer Perceptions of Price (Un)Fairness (2003)Consumer Perceptions of Price…Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes (2002)Why customers stay: measuring…Understanding Relationship Marketing Outcomes (2002)Understanding Relationship Ma…The grateful disposition: A conceptual and empirical topography. 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this work references cited by second hop

References

  • 2002The grateful disposition: A conceptual and empirical topography.3,662 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1998Relational Benefits in Services Industries: The Customer's Perspective2,347 cited
  • 2002Understanding Relationship Marketing Outcomes2,299 cited
  • 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2,080 cited
  • 2004Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context1,829 cited
  • 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
  • 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions1,473 cited
  • 1993Loyalty-based management.1,317 cited
  • 2003Consumer Perceptions of Price (Un)Fairness1,077 cited
  • 1995Building Service Relationships: It's all about Promises1,037 cited
  • 2009The Role of Customer Gratitude in Relationship Marketing912 cited
  • 2002Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes908 cited
  • 1993An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty893 cited

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  • 2005A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go871 cited
  • 1995Capturing the value of supplementary services770 cited
  • Cited by

    • 2019What drives consumers’ active participation in the online channel? Customer equity, experience quality, and relationship proneness49 cited
    • 2016The influence of a “green” loyalty program on service encounter satisfaction48 cited
    • 2017Observing delightful experiences of other customers: the double-edged sword of jealousy and joy36 cited
    • 2018Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context31 cited
    • 2016Power, Fairness and Constrained Choice in Agricultural Markets: A Synthesizing Framework28 cited
    • 2017Relationship norms and media gratification in relational brand communication27 cited
    • 2020Freedom restriction and non-member customers’ response to loyalty programs27 cited
    • 2021The Effects of Unfulfilled Preferential Treatment and Review Dispersion on Airbnb Guests’ Attitudes and Behavior12 cited
    • 2024Gratitude: A catalyst for encouraging consumer ethics8 cited