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Marketing Dynamic Simulation Modelling in High Tech Laboratories
9 references·8 citing·55 second hop
Marketing Dynamic Simulation Modelling in High Tech Laboratories (2011)Marketing Dynamic Simulation Modelling in…Comparing perceptions of marketing communication channels (2011)Comparing perceptions of mark…B2B e‐marketplace: an e‐marketing framework for B2B commerce (2010)B2B e‐marketplace: an e‐marke…The planning and implementation of integrated marketing communications (2009)The planning and implementati…Low attention advertising processing in B2B markets (2007)Low attention advertising pro…The surpluses and shortages in business‐to‐business marketing theory and research (2006)The surpluses and shortages i…Business‐to‐business marketing (2004)Business‐to‐business marketingA Primer for Integrated Marketing Communications (2004)A Primer for Integrated Marke…Assessing the effectiveness of shopping mall promotions: customer analysis (2003)Assessing the effectiveness o…Marketing high‐tech products: the emerging themes (1995)Marketing high‐tech products:…The Strategic Management of Market Information to SMEs during Economic Crisis (2013)The Strategic Management of M…The Importance of the Entrepreneurial Background in the Detection and the Utilization of the Information (2013)The Importance of the Entrepr…Investigating Leadership Styles, Behavioural and Managerial Competency Profiles of Successful Project Managers in Greece (2013)Investigating Leadership Styl…Exploring Workplace Implications of Emotional Intelligence (WLEIS) in Hospitals: Job Satisfaction and Turnover Intentions (2013)Exploring Workplace Implicati…Communication Management in Business. The Latent Power for Career Development (2013)Communication Management in B…Business Opportunity Identification through Dynamic Information Management in Collaborative Business Ventures (2013)Business Opportunity Identifi…Analysis of Strategic Leadership Simulation Models in Non-profit Organizations (2013)Analysis of Strategic Leaders…Analysis of Strategic Leadership Models in Information Technology (2013)Analysis of Strategic Leaders…Principles of Marketing (1972)Marketing Research: Methodological Foundations (1977)Questionnaire Design, Interviewing and Attitude Measurement (1993)ERP Marketing and Italian SMEs (2005)Co-development as a marketing strategy in the construction industry (2006)Value and risk in business-to-business e-banking (2011)Rank Correlation Methods. 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this work references cited by second hop

References

  • 2011Comparing perceptions of marketing communication channels172 cited
  • 2003Assessing the effectiveness of shopping mall promotions: customer analysis100 cited
  • 2010B2B e‐marketplace: an e‐marketing framework for B2B commerce76 cited
  • 1995Marketing high‐tech products: the emerging themes67 cited
  • 2006The surpluses and shortages in business‐to‐business marketing theory and research63 cited
  • 2004Business‐to‐business marketing52 cited
  • 2009The planning and implementation of integrated marketing communications48 cited
  • 2004A Primer for Integrated Marketing Communications44 cited
  • 2007Low attention advertising processing in B2B markets36 cited

Cited by

  • 2013Exploring Workplace Implications of Emotional Intelligence (WLEIS) in Hospitals: Job Satisfaction and Turnover Intentions97 cited
  • 2013Investigating Leadership Styles, Behavioural and Managerial Competency Profiles of Successful Project Managers in Greece67 cited
  • 2013Analysis of Strategic Leadership Simulation Models in Non-profit Organizations44 cited
  • 2013The Strategic Management of Market Information to SMEs during Economic Crisis35 cited
  • 2013Analysis of Strategic Leadership Models in Information Technology30 cited

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2013
Communication Management in Business. The Latent Power for Career Development
28 cited
  • 2013Business Opportunity Identification through Dynamic Information Management in Collaborative Business Ventures11 cited
  • 2013The Importance of the Entrepreneurial Background in the Detection and the Utilization of the Information9 cited