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Magazine Readership Patterns

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References

1974Book Reviews: Kerlinger, Fred N. Foundations of Behavioral Research. (2nd ed.) New York: Holt, Rinehart and Winston, 1973. 741 + xx pp. $13.957,356 cited
1978Book Review: Research for Marketing Decisions608 cited
1974Life style and psychographics244 cited
1975Research for Marketing Decisions221 cited
1969A Taxonomy of Magazine Readership Applied to Problems in Marketing Strategy and Media Selection38 cited

Cited by

1994A Magazine Taxonomy Based on Customer Overlap6 cited

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