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Does the tail wag the dog? Brand personality in brand alliance evaluation
16 references·9 citing·26 second hop
Does the tail wag the dog? Brand personality in brand alliance evaluation (2006)Does the tail wag the dog? Brand personal…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityEvaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYConsumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Advertising as Information (1974)Advertising as InformationMarketing Research (1970)Marketing ResearchTrait-names: A psycho-lexical study. (1936)Trait-names: A psycho-lexical…Co-branding research: where we are and where we could go from here (2022)Co-branding research: where w…Effects of brand alliance on brand equity (2018)Effects of brand alliance on …Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand? (2018)Artist-brand alliances to tar…Using brand alliances with artists to expand retail brand personality (2017)Using brand alliances with ar…The added value of brand alliances in higher education (2016)The added value of brand alli…Coopetitive branding: Definition, typology, benefits and risks (2016)Coopetitive branding: Definit…The impact of brand image fit on attitude towards a brand alliance (2015)The impact of brand image fit…Service alliances between unequals: the apple does not fall far from the better tree (2015)Service alliances between une…How positioning strategies affect co-branding outcomes (2015)How positioning strategies af…The psychology of interpersonal relations. (1958)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Crime and Punishment: An Economic Approach (1968)Information and Consumer Behavior (1970)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1991Managing Brand Equity3,818 cited
  • 1970Marketing Research3,552 cited
  • 1974Advertising as Information3,430 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1936Trait-names: A psycho-lexical study.2,016 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes

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1,131 cited

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  • 2016Coopetitive branding: Definition, typology, benefits and risks46 cited
  • 2017Using brand alliances with artists to expand retail brand personality36 cited
  • 2015The impact of brand image fit on attitude towards a brand alliance28 cited
  • 2016The added value of brand alliances in higher education26 cited
  • 2018Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?15 cited
  • 2015How positioning strategies affect co-branding outcomes15 cited
  • 2015Service alliances between unequals: the apple does not fall far from the better tree14 cited
  • 2018Effects of brand alliance on brand equity14 cited