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Account planning: whose role is it anyway?
16 references·0 citing·33 second hop
Account planning: whose role is it anyway? (2003)Account planning: whose role is it anyway?Silent Running: Tacit, Discursive and Psychological Aspects of Management in a Top UK Advertising Agency (2000)Silent Running: Tacit, Discur…RELATIONSHIP MARKETING IN PROFESSIONAL SERVICES (1997)RELATIONSHIP MARKETING IN PRO…Understanding, Measuring, and Using Brand Equity (1996)Understanding, Measuring, and…Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (1996)Relationship Marketing in Pro…Cultural Values Reflected in Chinese and U.S. Television Commercials (1996)Cultural Values Reflected in …The interdisciplinary study of coordination (1994)The interdisciplinary study o…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Basics of Qualitative Research (1992)Basics of Qualitative ResearchDesigning Qualitative Research (1990)Designing Qualitative ResearchDelivering quality service: balancing customer perceptions and expectations (1990)Delivering quality service: b…Basics of qualitative research (1990)Basics of qualitative researchDesigning qualitative research (1989)Designing qualitative researchWhat is Coordination Theory (1988)What is Coordination TheoryThe Marketing Imagination (1983)The Marketing ImaginationInternational Marketing and Purchasing of Industrial Goods: An Interaction Approach (1982)International Marketing and P…A Model of Industrial Buyer Behavior (1973)A Model of Industrial Buyer B…Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The Economic Institutions of Capitalism (1987)The Intellectual Challenge of CSCW: The Gap Between Social Requirements and Technical Feasibility (2000)Coordinating Mechanisms in Care Provider Groups: Relational Coordination as a Mediator and Input Uncertainty as a Moderator of Performance Effects (2002)Rethinking media richness: towards a theory of media synchronicity (2003)External Control of Organizations: Resource Dependence Perspective (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Developing Buyer-Seller Relationships (1987)The value concept and relationship marketing (1996)Intellectual capital: an exploratory study that develops measures and models (1998)The Mechanism of Internationalisation (1990)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Thematic networks: an analytic tool for qualitative research (2001)Strategies for ensuring trustworthiness in qualitative research projects (2004)The qualitative content analysis process (2008)Vendor selection criteria and methods (1991)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Understanding Customer Experience Throughout the Customer Journey (2016)A Purposeful Approach to the Constant Comparative Method in the Analysis of Qualitative Interviews (2002)An Introduction to Qualitative Research (2009)Theory Construction in Qualitative Research (2012)Strategies for Theorizing from Process Data (1999)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)A Guide to Conducting Consensual Qualitative Research (1997)Are We There Yet? Data Saturation in Qualitative Research (2015)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1992Basics of Qualitative Research17,850 cited
  • 1990Basics of qualitative research11,107 cited
  • 1989Designing qualitative research9,905 cited
  • 1990Designing Qualitative Research6,058 cited
  • 1990Delivering quality service: balancing customer perceptions and expectations3,870 cited
  • 1994The interdisciplinary study of coordination3,500 cited
  • 1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach1,943 cited
  • 1983The Marketing Imagination961 cited
  • 1973A Model of Industrial Buyer Behavior883 cited
  • 1996Cultural Values Reflected in Chinese and U.S. Television Commercials345 cited
  • 1996Understanding, Measuring, and Using Brand Equity231 cited
  • 1996Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector210 cited
  • 1988What is Coordination Theory150 cited
  • 1997RELATIONSHIP MARKETING IN PROFESSIONAL SERVICES112 cited
  • 2000Silent Running: Tacit, Discursive and Psychological Aspects of Management in a Top UK Advertising Agency

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