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Pricing: Making Profitable Decisions
0 references·16 citing·49 second hopsampled
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A Study of Country-of-Origin Effects on Willingness to Pay (2011)Are Consumers Really Willing …When Truces Collapse: A Longitudinal Study of Price-Adjustment Routines (2010)When Truces Collapse: A Longi…Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach (2009)Measuring festival quality an…An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising (2007)An Empirical Study of the Dri…Perspectives on consumer decision making: an integrated approach (2005)Perspectives on consumer deci…Cultural Differences in Consumer Impatience (2005)Cultural Differences in Consu…The Role of Price Perceptions in an Integrated Model of Behavioral Intentions (2001)The Role of Price Perceptions…Customer value analysis in a heterogeneous market (2001)Customer value analysis in a …The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions (2000)The Effect of Brand Class, Br…The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity (1998)The Impact of Advertising Pos…The Effect of New Product Features on Brand Choice (1996)The Effect of New Product Fea…Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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(1968)Situated Learning (1991)Dynamic Capabilities in Public Organizations (2012)Habit, Deliberation, and Action: Strengthening the Microfoundations of Routines and Capabilities (2013)Categories and competition (2016)Theory and Methods of Scaling (1958)The diffusion of innovations (1983)Increasing brand loyalty in the hospitality industry (1999)Design and Analysis: A Researcher's Handbook (2005)Convergent Products: What Functionalities Add More Value to the Base? (2008)Examining the Role of Emotional and Functional Values in Festival Evaluation (2010)The Influence of Tourist Experience on Perceived Value and Satisfaction with Temple Stays: The Experience Economy Theory (2014)The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction (2017)
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  • 2001The Role of Price Perceptions in an Integrated Model of Behavioral Intentions535 cited
  • 2009Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach482 cited
  • 2011The value of value: Further excursions on the meaning and role of customer value444 cited
  • 2000The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions425 cited
  • 2011Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay318 cited
  • 2007An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising299 cited
  • 2011Revenue and Cost Management for Remanufactured Products283 cited
  • 1996The Effect of New Product Features on Brand Choice281 cited
  • 2001Customer value analysis in a heterogeneous market280 cited
  • 2010When Truces Collapse: A Longitudinal Study of Price-Adjustment Routines239 cited
  • 2016Relationships Among Perceived Value, Satisfaction, and Loyalty: Community-Based Ecotourism in Korea238 cited
  • 2005Cultural Differences in Consumer Impatience230 cited
  • 2005Perspectives on consumer decision making: an integrated approach218 cited
  • 2011

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The Role of Price in the Behavior and Purchase Decisions of Compulsive Buyers
205 cited
  • 1998The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity204 cited
  • 2011Psychological Distance and the Dual Role of Price192 cited