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Effects of Initial Product Judgments on Subsequent Memory-Based Judgments
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Effects of Initial Product Judgments on Subsequent Memory-Based Judgments (1986)Effects of Initial Product Judgments on S…Handbook of Social Cognition (2014)Handbook of Social CognitionSocial Cognition: From Brains to Culture (2013)Social Cognition: From Brains…Models and Managers: The Concept of a Decision Calculus (2004)Models and Managers: The Conc…Product Familiarity and Learning New Information (1984)Product Familiarity and Learn…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Human Inference: Strategies a…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods (1982)Memory and Attentional Factor…Contingent decision behavior. 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References

  • 1981The Framing of Decisions and the Psychology of Choice17,834 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1983Human Inference: Strategies and Shortcomings of Social Judgment.4,259 cited
  • 2014Handbook of Social Cognition4,154 cited
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  • 2013Social Cognition: From Brains to Culture1,742 cited
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  • 1980Design and marketing of new products1,131 cited
  • 1984Audience Involvement in Advertising: Four Levels1,017 cited
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  • 2004Models and Managers: The Concept of a Decision Calculus809 cited
  • 1982Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods589 cited
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  • 2002Search and Alignment in Judgment Revision: Implications for Brand Positioning132 cited
  • 2013When Companies Don't Make the Ad: A Multimethod Inquiry Into the Differential Effectiveness of Consumer-Generated Advertising

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129 cited
  • 2014Consumer Attitude Metrics for Guiding Marketing Mix Decisions122 cited
  • 2009The effect of employee behavior on brand personality impressions and brand attitudes122 cited
  • 1993Removing Negative Country Images: Effects of Decomposition, Branding, and Product Experience117 cited
  • 1989Opinion leaders, adopters, and communicative adopters: A role analysis115 cited
  • 2005Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood111 cited
  • 2008Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall103 cited
  • 2008Comment: Descending from the ivory tower: reflections on the relevance and future of country‐of‐origin research101 cited
  • 2012Satisfaction in the context of customer co‐production: A behavioral involvement perspective85 cited
  • 1992Selective Recall and Information Use in Consumer Preferences81 cited
  • 2012Those who laugh are defenseless: How humor breaks resistance to influence.80 cited
  • 2003College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences74 cited
  • 2017What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes67 cited
  • 1995Social Criticisms of Target Marketing66 cited
  • 2009Knowledge Creation Through Mobile Social Networks and Its Impact on Intentions to Use Innovative Mobile Services64 cited