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Strategic marketing planning for football clubs: a value-based analysis
16 references·1 citing·36 second hop
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References

  • 2000Dynamic capabilities: what are they?14,950 cited
  • 1972Principles of Marketing5,587 cited
  • 1995Reinventing Government: How the Entrepreneurial Spirit is Transforming the Public Sector4,540 cited
  • 1997Exploring corporate strategy3,103 cited
  • 1996Services Marketing: Integrating Customer Focus Across the Firm3,049 cited
  • 1999Strategy safari: a guided tour through the wilds of strategic management1,738 cited
  • 1996Strategic planning for public and nonprofit organizations: a guide to strengthening and sustaining organizational achievement1,688 cited
  • 1989To revitalize corporate performance, we need a whole new model of strategy. Strategic intent.1,173 cited
  • 2017Strategic Management Competitiveness & Globalization1,132 cited
  • 2006Are brands forever? How brand knowledge and relationships affect current and future purchases851 cited
  • 1991Interpreting and responding to strategic issues: The impact of national culture688 cited
  • 1994Fundamental issues in strategy: a research agenda669 cited
  • 2002Human values and the emergence of a sustainable consumption pattern: A panel study640 cited
  • 2004Gratitude in Intermediate Affective Terrain: Links of Grateful Moods to Individual Differences and Daily Emotional Experience.621 cited

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1994
The rise and fall of strategic planning: reconceiving roles for planning, plans, planners
603 cited
  • 2001The Effect of Novel Attributes on Product Evaluation501 cited
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    • 2020Sports Marketing and Perceived Value: an application of the conjoint analysis in the Fan Membership Programs of Football20 cited