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Marketing Culture and Business Performance in the Airline Industry

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References

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1989

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Organizational Culture and Marketing: Defining the Research Agenda

1,802 cited

1989A Critical review of consumer satisfaction1,522 cited

Cited by

2015First-Class in-Flight Services and Advertising Effectiveness: Antecedents of Customer-Centric Innovativeness and Brand Loyalty in the United States (US) Airline Industry41 cited
2011Service brand identity: definition, measurement, dimensionality and influence on brand performance18 cited