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Exhibitions as sub-brands: an exploratory study
16 references·3 citing·39 second hop
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References

  • 1984Case Study Research: Design and Methods81,948 cited
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  • 2003Qualitative Research and Evaluation Methods (3rd ed.)10,488 cited
  • 1997Dimensions of Brand Personality5,056 cited
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  • 1986Strategic Brand Concept-Image Management2,198 cited
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  • 2000The museum environment and the visitor experience395 cited
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  • 2005The artist and the brand257 cited
  • 2005Entrepreneurship in the public sector: a framework of analysis in European local governments204 cited

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Cited by

  • 2015Painting the Nation26 cited
  • 2014Brands in the arts and culture sector24 cited
  • 2015Tainted museums: ‘selling out’ cultural institutions10 cited