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• 2013Measuring the Impact of Product Placement on Children Using Digital Brand Integration40 cited
• 2015Neuromarketing: The New Science of Advertising38 cited
• 2011The Future of Forgetting: Rhetoric, Memory, Affect37 cited
• 2016Neuromarketing and the “poor in world” consumer: how the animalization of thinking underpins contemporary market research discourses36 cited
• 2021The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream31 cited
• 2022Recent Trends in Neuro marketing – An Exploratory Study25 cited
• 2014Neuromarketing – research and prediction of the future24 cited
• 2015Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy of neuromarketing22 cited
• 2009Media synergy comes of age — Part 219 cited
• 2013Is Your Brand a One-Night Stand? Managing Consumer-Brand Relationships12 cited
• 2012An Empirical Study of Emotional Response to Sounds in Advertising11 cited
• 2016Top corporate brands and the global structure of country brand positioning: An AutoCM ANN approach10 cited
• 2017Draining the Will to Make the Sale: The Impermissibility of Marketing by Ego-Depletion8 cited